Disneys Success free essay sample

A corporate powerhouse Name: Tang Chen Xi Matriculation number: A0070708H Tutorial Group: W1 (Monday 12 ~ 1pm) Tutor: MS Anuradha Rao Preface Walter Elias Disney was an accomplished genius of the 19th, 20th century and is responsible for establishing one of the largest media and entertainment corporations in the world: The Walt Disney Company. The Walt Disney Company generates some US$40 billion in annual revenue (â€Å"Disney CEO,† 2011) effortlessly; theme parks like Disneyland and DisneySea draw visitors by the millions every and merchandise are available everywhere. Nevertheless, as this consumerist culture becomes even more prominent in the 21st century, cultural production of Disney products has definitely changed and Disney increasingly finds the need to adapt to different situations and accommodate to the on-going process of globalization. How Disney manages to become a successful multi-media conglomerate is of particular interest to me. Disney is also notoriously known for promoting the capitalist system and this is worth researching especially in a globalizing age where cultural products have the capacity to permeate transnational borders. We will write a custom essay sample on Disneys Success or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page