Female Prison Inmates Health Evaluation

Female Prison Inmates Health Evaluation Charity Chin Yin Description of Target Population The target population being assessed is female prison inmates who are scheduled for release in three months. Prison is a place where people are being restricted to everything and where they lose their freedom, movement, and access to everything as a punishment. It is a place where people will go when they commit a crime. According to Bureau of Justice Statistic, in the year of 2015, there were 73,645 female inmates admissions in National Statistics in the United States, 4,675 in Federal prison, and 9,884 in the State prison of Texas (1). Statisticians, Geenfeld and Snell, from Bureau of Justice Statistics (BJS) mentioned that the majority of the females involved with the justice system are at least completed high school and graduates with an estimation of 60% of those on probation, 55% of those in local jails, 56% of those in State prisons, and 73% of those in Federal prison. In addition, 30%-40% of high school graduates have attended some college or more (2). A key informant. Steve Talbert, a Licensed Professional Counselor and Licensed Sex Offender Treatment Provider in Lubbocks juvenile, mentioned that the juvenile offenders in Lubbock county are mostly from the age of 20 to 28 (3). However, based on the BJS Statisticians for females who are in both State and Federal prisons, is it estimated that 1 in 5 women on probation or in local jails are under age 25; 1 in 8 State prisoners and 1 in 11 Federal prisoners are of age 25. Furthermore, nearly a quarter of Federal prison inmates are at least 45 years old (2). According to the percentages on specific ethnicities, Blacks and Hispanics were imprisoned at higher rates than Whites in all age groups. About two-thirds of women under the probation are white and nearly two-thirds of those confined in local jails and State and Federal prisons are the minority Black/African, Hispanic, and other races. Hispanics account for about 1 in 7 women in State prisons but nearly 1 in 3 female prisoners in Federal custody (2). D uring the research, it was hard getting the latest result; however, during the year 2007, there were 60% of the women prisoners were not employed full time when they were arrested, and 37% had incomes under $600 in the month leading up on their arrest, and nearly one-third (30%) of women were receiving welfare benefits prior to their arrest (4). Assessment of Nutritional Needs According to Steve Talbert, the key informant, he mentioned that the inmates do not have access to nutritious food items, all they have are mainly canned vegetables and under-cooked chicken, even so they only have 15min-30min of meals time (3). The inmates have to eat while they walk so that they manage to finish their meals on time (3), thus having poor nutritional status and poor health when compared to the general population (5). According to some studies, The United States prison inmates shows poor intake of vitamin D (5), because they are confined in their cells most of the time. Due to the lack of vitamin D, it links the inmates to other health problems such as poor skeletal health, lower muscle strength, low bone mineral density, osteoporosis, and fracture (5). Inmates have a very strict and limited time; therefore, they do not have much physical activity which causes chronic diseases. Based on Bureau of Justice Statistics, in 2011-2012, half of state and federal prisoners and local jail inmates reported having a chronic condition (including cancer, high blood pressure, stroke-related problems, diabetes, heart-related problems, kidney-related problems, arthritis, asthma, and cirrhosis of the liver) among all the prisoners, however females were more likely than males to report ever having a chronic condition (6). Majority of the prisoners (74%) and jail inmates (62%) were overweight, obese, or morbidity obese (6). In addition, it is also known that the health of the inmates deteriorated along with the length of stay in jail. The author from Medical Daily mentioned that the meals in prisons contains very little nutrition, low cost, and taste badly (7). Prison systems have a lengthy history of poor food quality as 95% of uneaten food is not thrown out, but rather frozen and reserved up to seven days after it was first distributed to the inmates; meals lack basic dietary necessities, and fruits and vegetables are absent from inmate trays otherwise asked for due to budget cuts (7). The prisoners diets are lacking of macronutrient, micronutrient, and the basic daily requirements. According to Medical Daily, the reporters analysis of the menu from the prison concludes that the prisoners are missing of leafy greens, fiber, whole grains, heart-healthy fats, and other viral nutrient (7). Instead of three meals a day, only two were served with about 10 to 14 hours apart (8). The inmates have do not have a choice to choose the food they want and in order to stay full throughout day, they have to eat whatever that is being served to prevent hunger. Many inmates reported that they could not sustain and ended up eating toothpaste, toilet paper, licking syrup packets and drinking excessive amounts of water to combat their hunger. Some even claim that the portions they received are not even enough to fill a five-year-old child (8). However, in Texas law, it is required for inmates to be fed three times in 24 hours but it only applies to county jail inmates and not state prisoners; however, it does not mandate that prisons offer inmates three meals a day (8). Implications for Nutrition Education A vast majority of female prisoners have the thought of whether they will have enough food for themselves or for their families due to their incarceration. Half of them were incarnated most of their life and did not know what had happened outside those walls, so they might not know how to shop and where to get food, lack the skills to cook a meal, and do not know anything about food assistance programs. They were so used to having people to cook for them and because of restricted time they were not able to have much physical activity. The usage of literacy sources such as nutritional pamphlets and recipes could enable the prisoners to cultivate a healthy diet with regular physical activities. preventing them from any nutrition-related chronic disease and help them to maintain a healthy lifestyle. Implementing and developing intervention that focuses on skill building and developing healthy lifestyle that incorporate good nutritional practices and physical activity (9).ÂÂ   Imple menting education program on portion sizes and calorie estimation, healthy food purchasing with budget, cooking classes and even food sanitation classes, as well as focusing on healthy eating with a balance diet helps decrease the risk of chronic disease In summary, a curriculum for this target population should include lessons on nutrition and childhood nutrition (portion sizes, nutritional balance and choice of food), skill in relation to cooking, budgeting, purchasing, and preparing (safe food handling practices and procedures), and also physical activity habits. Available Program There are several federal aid programs that distribute in Lubbock Texas that are eligible for women. These are the few programs that can provides and assists those who are struggling at no cost. One of the program is Supplemental Nutrition Assistance Program (SNAP) that is available to female adults who struggles to buy food. This program is eligible for those who meet the requirements based on household size, income, assets, housing costs, work requirements, which is mainly for low-income individual and families (10). The purpose of this program is to improve the low-income households by increasing access to food or food-purchasing ability (10). This program can apply through the USDA official website which is https://www.fns.usda.gov/snap/supplemental-nutrition-assistance-program-snap (11) or https://www.yourtexasbenefits.com/Learn/Home (12) for the state of Texas, and even locally at Lubbock South Plains Food Bank by contacting them at (806)-686-1317 or https://www.spfb.org/welcom e_to_snap (13). Another program is Special Supplemental Nutrition Program for Women, Infants, and Children (WIC). If a woman is pregnant, breastfeeding, and postpartum with infants or with children under the age of five, assessed by qualified health professional that they are nutritionally at risk, and meet the income standard at or below 185% of the poverty guidelines, then she is eligible to participate in the WIC program. The purposes of this program are to provides nutritious foods to supplement diets, information on healthy eating, nutrition education and counseling, screening or referrals to other health care, welfare, and social services to those who got accepted (10). This program is available nationwide, statewide, and locally. There are four locations in Lubbock, women can find out more about this program by contacting the local office at (806)-907-0080 (14). If more information about local food stamps is needed, Lubbock Health and Human Services Office is available at (806)-744-7632 (15). References Carson, E. Ann. Bureau of Justice Statistics. Number of admissions of sentences female inmates to state or federal prison, 1978-2015). National Prisoner Statistics Program. Website. Available at www.bjs.gov. Accessed February 27, 2017. Greenfeld, A. Lawrence and Snell, L. Tracy. Women Offenders. Bureau of Justice Statistics Special Report. U.S. Department of Justice. Office of Justice Programs. Revised 10/3/2000. Pp. 14. Website. Available at https://www.bjs.gov/content/pub/pdf/wo.pdf. Published December 1999. Accessed February 28, 2017. Key Informant, Steve Talbert, Licensed Professional Counselor (LPC), Licensed Sex Offender Treatment Provider (LSOTP). Interviewed on February 24, 2017.Telephone: (806)-577-7924. Interviewed on February 24, 2017. The Sentencing Project, Research and Advocacy for Reform. Women in the Criminal Justice System, pp. 3. Website. Available at http://www.sentencingproject.org/wp-content/uploads/2016/01/Women-in-the-Criminal-Justice-System-Briefing-Sheets.pdf. Published May 2007. Accessed February 27, 2017. Benjamin Udoka Nwosu, Louise Maranda, Rosalie Berry, Barbara Colocino, Carlos D. Flores Sr., Kerry Folkman, Thomas Groblewski, and Patricia Ruze. The Vitamin D Status of Prison Inmates. Website. Available at https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3944727/. Published: March 5, 2014. Accessed February 27, 2017. Laura M. Maruschak, BJS Statistician, Marcus Berzofsky, Dr.P.H., and Jennifer Unangst, RTI International. Medical Problems of State and Federal Prisoners and Jail Inmates, 2011-12. U.S Department of Justice, Office of Justice Programs, and Bureau of Justice Statistics. Revised October 4, 2016. Website. Available at https://www.bjs.gov/content/pub/pdf/mpsfpji1112.pdf. Published: February 2015. Accessed February 28, 2017. Samantha Olson. Medical Daily. Aug 27, 2015. Website. Available at http://www.medicaldaily.com/1-week-prison-food-diet-reveals-problems-inmate-meals-low-cost-bad-taste-and-349572. Accessed February 28, 2017. Alysia Santo and Lisa Iaboni. Whats in a Prison Meals? The Marshall Project. July 7, 2015. Website. Available at https://www.themarshallproject.org/2015/07/07/what-s-in-a-prison-meal#.PCevh6rcc. Accessed February 28, 2017. Jennifer Decker and Jigna Dharod. Nutrition Education Needs of Women Being Released from Prison. Maine Nutrition Network, USM. USDA, Food Stamp Nutrition Education, 2006. Website. Available atÂÂ   https://snaped.fns.usda.gov/snap/resourcefinder/WomenReleasedFromPrison.pdf. Accessed March 1, 2017. Boyle Marie A. Community Nutrition in Action: An Entrepreneurial Approach 7th ed. Boston, MA; pp 389-393. Textbook. Published 2016. Accessed March 1, 2017. United States Department of Agriculture (USDA). Supplemental Nutrition Assistance Program (SNAP). Available at https://www.fns.usda.gov/snap/supplemental-nutrition-assistance-program-snap. Published January 30, 2017. Accessed March 1, 2017. Texas Health and Human Services Commission. Your Texas Benefits. Available at: https://www.yourtexasbenefits.com/Learn/Home. Accessed March 1, 2017. South Plains Food Bank. Welcome to Snap. Available at: https://www.spfb.org/welcome_to_snap. Accessed March 1, 2017. Texas Department of State Health Services. Texas WIC. Available at: http://texaswic.dshs.state.tx.us/wiclessons/english/zipcodelocator/. Accessed March 1, 2017. Food Stamps Offices: Nationwide Office Search. Lubbock Health and Human Services Office. Available at: http://www.foodstampsoffices.com/lubbock-tx/. Accessed March 1, 2017

Krushers Kfc

[pic] Report Title: â€Å"Krushers† – Marketing Strategic plan Submitted By: Group name: Date: 15 April, 2010 Submitted To: Dr Melodena Stephens Balakrishnan Assistant Professor, Faculty of Business and Management, University of Wollongong in Dubai Table of Contents 1. Background3 1. 1. Introduction and Objective3 1. 2. Situational Analysis3 1. 3. Constraints and Assumption. 5 1. 4. Product Need and Value. 7 2. Segmentation, Target & Positioning8 2. 1. Segmentation and Target8 2. 2. Positioning Map9 3. Marketing Mix10 3. 1. Product strategy10 3. . Pricing strategy10 3. 3. Place strategy11 3. 4. Promotion strategy12 4. Business Plan12 4. 1. Sales and Profits12 Bibliography13 Appendix14 Background 1 Introduction and Objective Introduction: KFC Corporation, also known as Kentucky Fried Chicken, is a chain of fast food restaurants known all over the World since 1952, however the history of the company goes back to 1930. â€Å"KFC† is serving more than 12 million cust omers in 109 countries throughout the world every day. Company is actively franchising across the World during 58 years[1]. Loyal customers can find their favorite restaurant in almost every developed country across the Globe. â€Å"KFC† established strong position in the market place and recognized by millions of people in the World for its â€Å"finger lickin’ good† chicken. â€Å"KFC† is serving more than 12 million customers in 109 countries throughout the world every day. Currently, The Company is the most popular chicken restaurant chain in the entire Globe. This particular report is focusing on KFC Arabia, United Arab Emirates in particular. KFC restaurants introduced to the Middle East region by franchise partner Americana since 1973. Currently, there are KFC branches in over 70 different locations across United Arab Emirates. Menu offered to the Arab World is more focused on chicken sandwiches and Colonel’s Crispy Strips, and also includes side items that are suited to local preferences and tastes. [2] Product Portfolio: The fact that, â€Å"KFC† restaurants are associated by the customers with chicken, does not limit the range of products has been offered to the customers. Currently, more than 300 different types of products have been introduced by the company all over the World. World Famous menu contains of chicken pieces, salads, sandwiches, hamburgers, wraps, kebabs, snacks, sweets and sides, beverages. â€Å"KFC† Corporation constantly upgrades its menu with new innovative products in order to satisfy unmet needs of their current and future customers. KFC is introducing a new product called â€Å"Krushers† to the region; a new refreshing frozen drink. This new refreshing frozen drink first was introduced in 3 different flavors â€Å"Strawberry†, â€Å"Chocolate Krumble†, â€Å"Kookies N Kream†, followed by â€Å"Karamel Krunch† flavor that has been introduced later on in the Middle East. Objective: The objective of this report is to create strategic marketing plan for â€Å"Krushers† product and successfully launch it in the UAE. 2 Situational Analysis External environmental analysis: PESTEL Environmental (competitors): â€Å"Krushers† is introduced in a very competitive environment. There are several direct competitors in this product category, the biggest ones are MC flurry from MC Donald’s and Hand-Scooped shake from Hardees’s, these are traditional competitors for KFC in the fast-food segment and have similar products to the â€Å"Krushers†. Other competitors in this product category include Baskin Robins, StarBucks and Jonny Rockets as they offer frozen drinks as part of their product portfolio. Indirect competitors include Lipton’s Ice tea and Pulp Juice bar’s frozen drinks, they are considered as indirect competitors because they offer product replacements or substitutes to the â€Å"Krushers†. Sociological: The UAE population has higher levels of disposable income compared to the rest of the world, according to HSBC bank study, UAE is the fifth top country in the World in terms of disposable income. 3] As a result, eating out is almost a daily activity in the social life of UAE residents, which in turn produces a bigger market for restaurants and food outlets. In addition to that, In terms of age groups, the UAE has a dominant young population, with the 25-29 years emerging as the largest group of about 777,000 at the end of 2008. It is projected by the Ministry to peak at 830,000 at the end of 2 009. [4] This combination of high disposable income and young population makes the UAE a perfect market for KFC â€Å"Krushers† product which targets age group of 18-24. Technological: From a technological point of view, production of cold beverages relies heavily on the right equipment. KFC has state of the art production equipment. The company also utilizes advanced CRM solutions to gear its direct marketing efforts. Economic: â€Å"In the UAE over two-thirds of expats in the UAE stated that their attitudes to spending had changed as a result of the economic crisis, however over three-quarters of expats (82%) living in the UAE also said that they had not considered a move home. [5] Having said that, the UAE remains one of the strongest economies in the region (third in the region after Saudi Arabia and Iran). [6] As mentioned earlier, the disposable income in the UAE is cooperatively high, which makes it an ideal market for KFC and the new product â€Å"Krushers†. Industry Analysis: Porter’s Five Forces Market Rivalry: â€Å"Krushers† is a product category that faces high rivalry from various direct and indirect competitors. T hese competitors do not only include fast food chain restaurants with a similar product category, but also chains that focus exclusively on that market niche (frozen shakes and drinks). The fact that â€Å"Krushers† is a hybrid or mix of different products (i. e. ice cream, milk, smoothie, ice, fruits, juice, cookies, etc) makes it difficult to place it in a specific product category and thus exposes it to higher competition from those various product categories. In addition, competing products have been established in the market and have a healthy market share. It would be a challenge for KFC to strongly compete in this product category, partly because the product is new and partly because they are not strongly associated with frozen drinks like â€Å"Krushers†. Bargaining power of suppliers: KFC is one of the largest purchasers globally; all their suppliers go through a very rigid screening process to meet their quality standards. Having said that, KFC only uses high quality suppliers with which they have strong relationships, therefore, the threat of suppliers is minimized. Threat of Substitutes: â€Å"Krushers† falls into the frozen drinks category, due to this point, it faces a high threat of substitution from a number of relevant product categories including carbonated drinks, milk shakes, ice cream, ice tea, ice coffee, frapuccinos, fresh juice and smoothies. In order to offset this threat, KFC has to rely strongly on their established brand image and large customers base to market and sell the product. Bargaining power of buyers: As it mentioned earlier, the target segment(s) (18-24) are high in population, however, there is a large number of product substitutes available to them. Therefore, they enjoy a fairly high power of bargaining. Barriers to entry: The barriers to entry to this specific product market are relatively low. The investment needed is not very high and the health regulations can be met with reasonable effort. However, due to the size and the number of KFC branches across the UAE, it would be very difficult for new players to significantly compete with KFC’s market share unless they make significant financial investments, thus reversing the barriers to entry to very high. 3 Constraints and Assumption. Constraints: There are several constraints that KFC face in the introduction level of a new product â€Å"Krushers†. Customers are not aware of a new product that has been introduced by KFC. Lack of awareness can be explained by poor promotion and advertising, training of the employees. â€Å"Krushers† should be prepared within 1 minute, however, according to the survey, almost 95 percent of the consumers received their â€Å"Krushers† during the time frame 3 minutes to 6 minutes. [7] KFC is known all over the World for its â€Å"finger lickin good† chicken, it would be difficult for consumers to associate KFC as a place where they can purchase â€Å"Krushers†. The company didn’t define the product for the customers whether it is a milk shake or it is a desert, etc. However official launch of the product might solve these constrains. Assumptions: KFC does not publish any sales figures as a reference point; therefore the sales forecasts are based on an assumption that each branch will be able to sell 5 â€Å"Krushers† per hour on an average from their branch traffic. Assuming that branches operate from 10 a. m. to 3 a. m. that makes a total of 17 working hours a day. According to data published on the Americana website, they have 70 locations across the UAE, which equals total working hours of 1,190 per day (17X70). Assuming that the price of â€Å"Krushers† is at 9 drh per drink without a meal, and 4 dhs per a drink with a meal and based on the research conducted with consumers, 25 percent of the consumers will buy a â€Å"Krushers† with a meal and 75 percent of the consumers will buy it without the meal. [8] Based on these assumptions, we can conclude the following: Total number of â€Å"Krushers† sold per a day = total working hours X number of â€Å"Krushers† sold per hour = 1,190 X 5 = 5,950 â€Å"Krushers† per day across all locations. Therefore, total revenues per day would be calculated as following: Revenue of â€Å"Krushers† sold with a meal = (5,950 X 25%) X 4 = 5,950 dirham Revenue of â€Å"Krushers† sold without a meal = ( 5950 X 75% ) X 9 = 40,162dirham Total revenue of â€Å"Krushers† per day = revenue with meal + revenue without meal= 5,950 + 40,162 = 46,112 Monthly Total revenue of â€Å"Krushers† = total revenue per day X 30 days = 46112 X 30 = 1,383,375 dirham Annual revenue of â€Å"Krushers† = monthly revenue X 12 = 1,383,375 X 12 = 16,600,500 dirham Since KFC spends 6% of the total revenue on marketing and promotion, we can estimate the annual marketing budget for â€Å"Krushers† at annual revenue of â€Å"Krushers† X 6% = 16,600,500 X 6% = 996,030 dirham Due to the lack of information on variable or direct costs, we will limit our forecasts to only revenues. However there is more accurate way to estimate net profit of the company from â€Å"Krushers †. Target segment that has been chosen by the company is the youth in the age range 18-24 of UAE, which has been estimated to 1,417,300 people. It has been assumed that 60 percent of the total youth in the age range 18-24 would be a potential target of the â€Å"Krushers†, according to the chosen target segment â€Å"UAE explorers†, which is 850,400 people. [9] Penetration has been assumed according to seasonal demand, such as hot summer weather effect. Shopping festival was another reason to estimate increase in penetration in the month of December, and there is other reasons that has an effect on penetration percentages across the year, which is explained in the business plan section 4. 1 of the report. Revenue has been calculated according to the total users that would purchase the â€Å"Krushers† and the selling price. Expenses that would go on the marketing part of the â€Å"Krushers† have been assumed by the group and calculated in the business plan section 4. 1. Expenses have been estimated according to: Magazine = 150,000 dirham Newspaper = 168,000 dirham Facebook = 20,000 dirham In house AD: 30,000 dirham TV = 600,000 dirham Road signage = 200,000 dirham Billboard = 300,000 dirham Campaign = 50,000 dirham 4 Product Need and Value. |KFC’s value characteristics |Consumers need analysis | |KFC is a well known brand as a value for money all around the |Consumers would search for a reliable drink with no risk to | |world. |their health. |KFC has large number of branches, as well as big variety of |People living in gulf countries such as UAE would always search| |items, all delivered in a timely fashion, all of these give |for a drink which refreshes their feeling. | |high value of convenience. |Consumers would go for a product which is faster to be | | |delivered to them and easier t o carry with them while doing | | |their normal routines during the day. | | |Actually people are always after new things in their life. | |Those things could be a new product like â€Å"Krushers† or even its| | |new flavors to be introduced to the market in future. | | |There many other important factor in the consumers mind to be | | |considered as their needs of product such as pricing, great | | |taste and optional choice. | â€Å"Krushers† value analysis based on the mentioned needs above: †¢ â€Å"Krushers† is introduced as a smoothie drink that doesn’t have negative effect or risk on consumer’s health. It supposed being a drink to be alternative to those of energy drinks fulfilled of caffeine. â€Å"Krushers† came up with different flavors for variety seekers and those valuing a product based on optional choice. †¢ Offering â€Å"Krushers† as a value-added to meal as of satisfying perception of value for money p romised by KFC. They offer customers to add 4dhs to their meal and have â€Å"Krushers† with their meal in spite of soft drink or juice. †¢ Soon enough â€Å"Krushers† could be a replacement for cold drink at KFC by offering less than half the price if it is with any KFC meal. †¢ †¢ As of the discussed need of customer relating the weather of UAE then â€Å"Krushers† could be the best solution for relieving the thirst and the heat. Segmentation, Target & Positioning 1 Segmentation and Target Segment 1 â€Å"Academia’s† University students actively socialize in groups for many reasons, be it for regular chat ups between classes, for examinations studying or even group assignments etc. Therefore as the above points display that a â€Å"Krushers† will fit in perfectly with all three areas of a university student. Students usually have a red bull or a coffee or a milk shake etc with them while working on assignments with a group or while studying in order to keep them going. It’s become more like habit to do so. This is where we feel a â€Å"Krushers† can come in to play as it is a thick ice cream based shake with different flavors that will be able to fulfill a student’s need and want in terms of a having a drink that goes with what they do. Segment 2 â€Å"Beach & Shopping mall goers† (Fun) For this group what we really mean is the lifestyle of having fun and constantly active. We used the beach and shopping mall as examples of places where those who are in constant search of fun and activity can have a â€Å"Krushers†. The reason we used the beach and shopping mall as examples is due to the fact that a â€Å"Krushers† can be consumed in both situations / locations where on the beach it can be used as a refreshing cold drink to keep cool under the sun where as in the same time people don’t usually take food with them to the beach as it spoils under the sun and so having a â€Å"Krushers† on the beach is like a two in one feeling as it has real bits in some of its drinks like â€Å"kookies n kream†. Where as in the mall those shopping around can have a â€Å"Krushers† as a drink to walk around with while shopping or/and even as a drink to just and relax with while taking a break or even while meeting friends for a â€Å"coffee†. Segment 3 â€Å"UAE Explorers† This is a group of people who are constantly out and about but don’t really engage in activity. They just simply roam around places such as the mall or the JBR walk etc. by just watching other people or ‘window shopping’ or even simply go for drives around the city in search of something to do. Basically they don’t have anything to do and just want to keep themselves busy. Generally they do this in groups of two or more. The reason why have inserted such a lifestyle in our segment is because a thick shake like â€Å"Krushers† can be very appealing to them in terms of keeping them busy with a drink in their hand. Not only do they have a choice from a variety of flavors but the fact that it takes only a minute to prepare the drink of their choice , thus allowing them to think â€Å"its quick, ill stop and get one on the way†. There is a KFC available in almost if not every mall in Dubai, as well as on popular roads such as the Jumeirah beach road where a drive through option is available. Target Segment & Justification (U. A. E Explorers) †¢ †¢ According to feedback, most people would consume a Krushers ‘on the move’. †¢ They look at it more of a milkshake like drink with pieces in it than anything else. Krushers drink does not fit in with the food served at KFC, and therefore existing KFC customers will not have one at a dine in time especially considering the y don’t see it as a desert either. †¢ Sports people have energy bars and drinks to consume. †¢ University students opt for a red bull or coffee based drink to keep them up and alert. †¢ The ‘fun’ group of people would not really consider having a Krushers as it is not suitable for them. They would not meet for a ‘coffee’ in KFC nor would they buy a Krushers and sit on a bench for a chat. †¢ Therefore the best group and lifestyle is that of a UAE â€Å"Explorer† as on a drive they can go to a KFC drive through almost anywhere in Dubai, Krushers is available at almost every mall in Dubai and at the famous JBR walk too. A Krushers fits in well with a UAE Explorers activities as it is packaged in a way that can be taken in almost any environment and placed almost anywhere easily without risk of leak or spilling over etc. 2 Positioning Map â€Å"Krushers† is perceived as a refreshing shake that you can have between your m ain meals. It can satisfy both thirst and hungers basic needs of a person. There are two main benefits which â€Å"Krushers† has over its competitors in relation to the target segment, such as Brand Image and Store Location K FC’s brand image in the UAE is stronger than that of McDonalds and Hardees. Therefore having a strong brand image is advantageous to the consumer in terms of trusting to try a new product and actually consuming it. Store location is a big factor to the target segment as KFC’s stores are more convenient in terms of reach and comfort. Basically this is because KFC is available at all leading malls in the UAE, but so are its competitors McDonalds and Hardees but what makes the difference here are famous roads and hang out spots such as JBR where there is a KFC restaurant but no McDonalds or Hardees. Not only that, in one of the most famous areas for food in Dubai, the Diyafah area there is no McDonalds yet there is a KFC restaurant there too. There is no McDonalds or Hardees in the Knowledge village area or the AUS (American University in Sharjah) food court but there is a KFC. UAE Explorers are on the go and so with KFC restaurants being on their ‘way’ (drive thru) Jumeirah Beach Road, which is one of the most famous cruising streets a â€Å"Krushers† will be just the thing they will go after as it keeps them busy through their drive or walk at JBR etc. Marketing Mix 1 Product strategy â€Å"Krushers† is a sub product that has been represented by KFC. Introduction of this product increases variety of the product line available in KFC Corporation. â€Å"Krushers† has been introduced in order to bring customers throughout the day. The drink is available in 4 different flavors in the region. â€Å"Strawberry†, â€Å"Chocolate Krumble†, â€Å"Caramel Krunch†, â€Å"Kookies N Kream† are the types of flavors that has been introduced by KFC. According to the survey, customers identified two most popular flavors which are â€Å"Kookies N Kream† and â€Å"Chocolate Krumble†. Currently it is represented in 1 size. It is advisable to add more size options to suit different needs of the consumers. KFC offers â€Å"Krsuhers† as a value-added to a meal by just adding 4Dhs by customer to their meals which is less than the real price of â€Å"Krushers† purchased separately. The promise of great and natural taste is given by KFC through their advertising slogan by saying â€Å"full of real bitZ†. This slogan says that â€Å"Krushers† contains real pieces of fruits and chocolates in it. Thus one of the other augmented products of â€Å"Krushers† is the stated promise. 2 Pricing strategy One of the most important factors that must be considered carefully by companies is appropriate price strategy. â€Å"Krushers† is a new product, due to this point it is recommended to follow penetration strategy while pricing process. However it must be based on â€Å"Krushers† demand, as the demand are more for â€Å"Krushers† it is more obvious that penetration might be superior strategy to follow. Beside they also can gain some market share in marketplace however the supplier of â€Å"Krushers† must be assure when they imply this strategy for their product , they are capable to handle demanders and distribution channels . After all consideration about KFC â€Å"Krushers†, it is better off if they follow penetration strategy. According to the survey, 23 percent of the respondents were dissatisfied, 40 percent were neutral, which makes it total of 63 percent of the respondents (which is more than a half), that were not satisfied with the current price choices. Cutomers are unhappy which means the price does not affect their objectives toward purchasing products. [10] Normally the fixed cost for supplier is 60% of variable cost of products, Krusher is 9 Dhs, 60 % of variable cost would be 5. 4 Dhs which is the fixed cost and the profit approximately might be 3. 6 Dhs on each â€Å"Krushers†. According to the interview made with one of the KFC stuff, assumptions were made as followed: Integrant of â€Å"Krushers† for each cup: 60 % of each cup contains ice cream (2Dhs for each cup) Because they purchase the ice creams in retail, it costs less than an ice cream that is selling in stores). 0 % Slash (blended water and sugar), (30 fils for each cup) Flavor (1 ounce), with consideration that the ba ttle is 30 Dhs but for each cup they use just one ounce), (Around 30 fels). These amounts of materials imply for the entire available flavor. All the calculation is Close to 3 Dhs and approximately 1Dhs or less for packaging; in overall it cost 4 or 5 Dhs for company. Option Price: There is just one size of krusher available in all of the outlets; however option price are as below: †¢ 9 Dhs for any flavor in regular cup size †¢ 5 Dhs for having a Krusher with the meal. 3 Place strategy KFC Corporation uses one channel distribution across the World, which is their network of restaurant outlets or branches. Krushers† are sold directly to the customers without having any middlemen. KFC branches are available almost in every neighborhood across the country. Restaurants spread out across 70 different locations in United Arab Emirates. Examples would be: †¢ Shopping mall food courts(Dubai Mall, City Centre) †¢ Close to schools and universities(knowledge village) †¢ Petrol stations (Emirates Petrol station) †¢ Office buildings (Sheikh Zayed Road) †¢ High traffic roads like (The Walk in Dubai)[11] Customers can dine in the branches of KFC that accommodate dining areas, as well as choose take-away option and consume their â€Å"Krushers† outside in any other location they would prefer to have it. In the Introduction stage of the â€Å"Krushers† Corporation did not represent delivery service for the product; these might be due to ice ingredients in it. Before opening any store KFC conduct market research to estimate and consider the population of that area, consumer’s demographic details and major streets which are close to that specific location. It is worth mentioning that the †Krushers† is not part of the home delivery service due to the physical nature of the product (is it cold and can melt). 4 Promotion strategy In promotion strategy there are some factors that can be used to promote the products base on MARCOM mix that is used for KFC â€Å"Krushers† promotional strategy. Direct marketing: As a direct marketing, KFC departments can hire some people mostly young girls and boys to promote the â€Å"Krushers† in a very small cup to let the volunteers just taste it and promoters can encourage and motivate the volunteers to go for the bigger â€Å"Krushers†, and the best place for this sort of promotion is in the malls, at the foot court entrance. Sales promotion: KFC already gives the customer this chance that if they want â€Å"Krushers† with their meal the price will be reduced for them to 4 Dhs, which the price is 9 Dhs regularly. While the loyal customers buy a combo from KFC outlet , as a promotion they can give the customers coupons with four blank checklist , that if they buy KFC combo meal for four times as a promotion they can get one free â€Å"Kruchers† with their flavor choice. Generally it can be profitable for Kentucky chicken part sales and for â€Å"Krushers†, and also that would lead to better result for KFC and keep the customer loyal to the brand. Advertising: Coupons are Another tools in sale promotion, KFC can sign contract with well known and famous companies or organization which stated whenever they have customer who purchase something from the companies or organization, they give the customers KFC voucher, the vouchers are for specified items but this sort of promotion can bring the customer to the outlet to use their voucher and make them to try new or their favorite products that are available in outlets. It is very important to use online marketing today. Print advertising is another way to market the product. Sample has been developed by the group. There are twelve pieces of ice, with person inside each of it. There is one person standing in it and one of the piece contains Kentucky in four of the ices the â€Å"Krushers† flavors are representing and in the other ice pieces there are all the smiley faces that is representing the , iciness ,freezes , tastiness and freshness of the â€Å"Krushers† and The people in the ice are young and fresh people because it is related to our target segment which is the youth from age 18 – 24 who are the young generation whenever you look at the advertising it gives a positive , delight feeling about the product and the taste, the choice of putting people in the ice pieces is showing the coldness and freezing feeling that â€Å"Krushers† can give the customers. â€Å"Krushers† has been displayed in the official website, however social networks should be taken into consideration as well as the popular search engines etc. Also it is advisable to use media advertisement, such as radio, tv, etc. Also print advertising like ne wspapers magazines etc. Business Plan, 2010. 1 Sales and Profits |Jan |Feb |march |april |may |june |july |Aug |Sep |Oct |Nov |Dec | | |potential segment |850 400 |850 400 |850 400 |850 400 |850 400 |850 400 |850 400 |850 400 |850 400 |850 400 |850 400 |850 400 | | |heavy user |3% 5% |10% |13% |15% |30% |40% |50% |52% |55% |60% |65% | | | |25512 |42520 |85040 |110552 |127560 |255120 |340160 |425200 |442208 |467720 |510240 |552760 | | |moderate user |2% |4% |8% |10% |11% |25% |32% |40% |43% |46% |50% |57% | | | |17008 |34016 |68032 |85040 |93544 |212600 |272128 |340160 |365672 |391184 |425200 |484728 | | |Total user |42520 |76536 |153072 |195592 |221104 |467720 |612288 |765360 |807880 |858904 |935440 |1037488 | | |(SP=9) X 75%(users) |287010 |516618 |1033236 |1320246 |1492452 |3157110 |4132944 |5166180 |5453190 |5797602 |6314220 |7003044 | | |(SP=4) X 25%(users) |42520 |76536 |153072 |195592 |221104 |467720 |612288 |765360 |807880 |858904 |935440 |1037488 | | |total revenue |329530 | 593154 |1186308 |1515838 |1713556 |3624830 |4745232 |5931540 |6261070 |6656506 |7249660 |8040532 | | | expense: | | | | | | | | | | | | | | |magazine | | | |150000 | |150000 | |150000 | |150000 | | | | |newspaper | |168000 | | |168000 | |168000 | |168000 | | |168000 | | |radio |135000 | |135000 | |135000 | |135000 |135000 | |135000 |135000 |135000 | | |facebook , |20000 | |20000 |20000 |20000 | | |20000 |20000 | |20000 | | | |In house Ad | | | |30000 |30000 | |30000 |30000 |30000 | |30000 | | | |Tv | |600000 | | |600000 | | | |600000 | |600000 | | | |road | | |200000 | |200000 | | |200000 | | |200000 | | | |billboards |300000 | | | | |300000 | | | | | |300000 | | |campaign | | | |50000 | |50000 | | | |50000 | |50000 | | |total |455000 |768000 |355000 |230000 |1153000 |500000 |333000 |535000 |818000 |335000 |985000 |653000 | | |profit/loss |-125470 |-174846 |831308 |1285838 |560556 |3124830 |4412232 |5396540 |5443070 |6321506 |6264660 |7387532 | | |total profit | | | | | | | | | | | | |40727756 | | Bibliography KFC official website, 2010, URL: [www. kfc. com], [last accessed April 6, 2010] KFC Locator, 2010, Americana group official website, URL: [ http://www. americana-group. net/Default. aspx? Id=1207 ], [last accessed April 7, 2010] KFC, 2010, Wikipedia, URL: [http://en. wikipedia. org/wiki/KFC],[last accessed April 4, 2010] KFC Arabia official website, 2010, URL: [http://www. kfc-arabia. com/new_products. html#Krushers],[last accessed April 8, 2010] Annual report, 2008, Americana group, URL: [http://www. americana-group. net/Default. aspx? Id=1316], [last accessed April 14, 2010 ] Annual report, 2008, Yum, URL: [http://www. yum. com/annualreport/docs/annualReport08. pdf], [last accessed April 4, 2010 UAE population to exceed five million by year’s end, 2009, UAE Interact, URL:[ http://www. uaeinteract. com/docs/UAE_population_to_exceed_five_million_by_years_end_/37085. htm], [last accessed April14,2010] Appendix Graph 1. [pic] Graph 2. [pic] Graph 3: [pic] Graph 4: [pic] Based on: 1. Strongly dissatisfied 2. Dissatisfied 3. Neutral 4. Satisfied 5. Strongly satisfied ———————– [1] KFC corporate website (2010) 2] Americana group website (2010) [3] AMEinfo press release, June 24-2009. http://www. ameinfo. com/201597. html [4] Ministry of social affairs, annual statistic, 2008 [5] AMEinfo press release, June 24-2009. http://www. ameinfo. com/201597. html [6] Wikipedia, 20 10 [7] Appendix, Graph 1, page () [8] Appendix: Graph 2, page ( ) [9]URL:[http://www. uaeinteract. com/docs/UAE_population_to_exceed_five_million_by_years_end_/37085. htm] [10] Appendix, Graph 4, page () [11] Americana group website (2010) ———————– High Brand Image KFC Krushers McDonalds Shake High Store location convenience Low Store location convenience Hardees Shake Hardees Shake Low Brand Image

Organisational Behavioral Disciplines Essay

Before we start, we must first understand what Organizational Behaviour is. Organizational Behaviour is a field of study that investigates the impact that individuals, group dynamics, and structure have on behaviour within the organizations and its effective use for the purpose of such knowledge towards improving its performance.A multidisciplinary field devoted to understanding individual and group behavior, interpersonal processes, and organizational dynamics. . Organizational behavior is built upon contributions from a number of behavioral disciplines/sciences, this is too understand, manage and predict effectively in a work environment. The first in psychology, sociology, social psychology, anthropology, and political science. Psychology is the science that seeks to measure, explain, and sometimes change the behavior of humans. It is used to improve organizational effectiveness and the work of individual in the organization. This is the learning, perceptions, personality, emotions, training, leadership effectiveness, decision–making, fatigue, boredom, and other factors relevant to working conditions that could impede efficient work performance. More recently, their contributions have been expanded to include, job satisfaction, decision-making processes, performance appraisals, attitude measurement, employee selection techniques, work design, and job stress. Sociology; Sociology studies people in relation to their fellow human beings to improve organizational performance. Some of the areas within Organizational behaviour that have received valuable input from sociologists are group dynamics, design of work teams, organizational culture, formal organization theory and structure, organizational technology, communications, power, and conflict. Social psychology Social psychology blends concepts from both psychology and sociology. It focuses on the influence of the people on one another. One of the major areas under considerable investigation by social psychologists has been, how to implement it and how to reduce barriers to its acceptance. Yet we find social psychologists making significant contributions in the areas of measuring, understanding, and changing attitudes, communication patterns, building trust, the way in which group activities can satisfy individual needs, and group decision-making process. Anthropology Anthropology is the study of societies to learn about human beings and their activities. For instance, anthropologists’ work on cultures and environments has helped us understand differences in fundamental values, attitudes, and behaviour between people in different countries and within different organizations. Much of our current understanding of organizational culture, organizational environments, and differences between national cultures is the result of the work of anthropologists or those using their methods. Political Science Political science studies the behaviour of individuals and groups within a political environment. Specific topics of concern here include the structuring of conflict, allocation of power, and how people manipulate power for individual self-interest. Challenges in Organizational behaviour Similar to the evolution of man and its environment there has been a substantial change in the approach for better productivity within an organization through the brainstorming efforts applied by a business executive /entrepreneur. Understanding organizational behaviour within a corporation and particularly the factors influencing the organizational behaviour of a single entity has become the key to the success of any organization. There is no one single approach to organizational behaviour which is best for all organizations; instead, organizations/companies or businesses must evolve the system which works best for them with the help of effective planning and technological support which changes over time as their current work environment and the individuals within that current work environment similarly. They are seven organizational behaviour current work challenges I have noted: I.One of the major current work challenges of organizational behaviour is finding ways to motivate employees as a way to improve activity. Some of the ways organizations improve productivity within the organization is to empower the employees. When organizations and businesses empower its employees, it gives them a sense of loyalty to the company because they feel like they are part of the success of the business. II.Second of the challenges of organizational behaviour is hiring the right employees for the company. Hiring the right employees for the organization is not only about finding the people with the skills and knowledge that the position requires, but also employees that fit into the organizational culture or can help to improve employee relations. For example, it can be de-motivating to employees if upper management is not open to progressive thoughts and actions that can move the business forward. Hiring a progressive and forward thinking executive manager who also has the experience and knowledge can help to give the employees a new outlook on the company. III.Third of the main challenges of organizational behaviour is how to run a productive organization but also show its employees that it cares about them as well. In other words, it is about helping employees find the right work-life balance. For example, a company that provides an on-site clinic center as an employee benefit or at a reduced cost is one way for the company to show that it cares about its employees both professionally and personally. This can lead to the employees contributing to organizational behaviour and culture in a positive manner. IV.Another example in challenges of organizational behaviour is overcoming ethnic and cultural diversity among employees. Because different employees have different beliefs, opinions and ways of working, it can be challenging for employees to work together because of these differences. Some organizations choose to offer diversity training courses or workshops to help overcome these issues. The point is to illuminate how the diversity of an organization actually makes it better for the different benefits that each of the employees bring to the table. V.It is easy for corporate scandals to reach the public within a short time. Organizations often have policies that facilitate ethical behaviour within the workplace. The challenge for managers is to promote an ethical organizational behaviour and culture such that employees will not put their individual interests ahead of organizational interests. Personal interest is an aspect of organizational behaviour and managers face the task of encouraging group interest over personal interest so as to preserve ethical values. VI.Last but not least, Individual employee problems can be personality conflicts, supervisor issues, personal trauma or company structure oriented. Organizations must learn the cause of the problem and who or what keeps â€Å"fuelling the fire.† If there is no clear trigger, the answer could fall back to insufficient or confusing communications. For example, an employee in a decentralized organization may feel they must answer to multiple supervisors if the chain of command is not communicated clearly. VII.Finally, Information technology plays an integral role in workplace communication. Additionally, workplace communication also influences how people and groups behave in the organization. Although technology brings with it efficiency in collating and disseminating knowledge, it can also alienate individuals such as the elderly within the organization. The challenge here is in finding ways in which technology promotes organizational communication and inclusion rather than exclusion and discrimination. Conclusion Various challenges confront organizations within the context of organizational behaviour. With new challenges arising every day, there’s a need for adaptation in the current work environment. With the use of technology and team building tasks, one can achieve a good working environment leading to a motivated and sustained work force.

Hamlets Antic Disposition - 835 Words

Hamlets Antic Disposition nbsp; nbsp; nbsp; nbsp; [See Hamlet, II.ii.159-185 in which Polonius proposes to use his daughter Ophelia as a bait for Hamlet, while Polonius and Claudius conceal themselves behind an arras; at which point Hamlet enters unexpectedly and is spoken to by Polonius] nbsp; nbsp; Everything that Hamlet here says is capable of an equivocal interpretation reflecting upon Polonius and Ophelia. Fishmonger, as many commentators have noted, means a pander or procurer; carrion was a common expression at that time for flesh in the carnal sense; while the quibble in conception needs no explaining. And when I asked myself why Hamlet should suddenly call Polonius a bawd and his daughter†¦show more content†¦Hamlet must have overheard what Polonius said to the King. The context allows no escape from this conclusion, inasmuch as what Hamlet says to Polonius is only intelligible if the conclusion be allowed. It remains to examine the text in order to discover, if possible, what Shakespeares intentions, clearly impaired in some way by corruption, may have been. We are left, of course, to conjecture, but even so we are not entirely without clues. Says Polonius: nbsp; You know sometimes he walks four hours together Here in the lobby; nbsp; and as he speaks we may imagine him jerking a thumb over his shoulder towards the inner stage before which the three plotters stand, their faces to the audience. Words and the action are a direct invitation to the spectators to look in that direction; and, as they do so, Hamlet enters the inner stage from the door at the back, his eyes upon his book, quite unconscious at first that his uncle, his mother, and Polonius are on the outer stage, which stands for the audience chamber of the castle. In short, Here in the lobby is equivalent to a stage direction, and marks with practical certainty the moment at which Hamlet comes in and the place of his entry. And it is the right moment; for the entry should seem unquestionably accidental, lest the audience should suspect him of deliberate spying. It would never do, for example, to let him linger in his place ofShow MoreRelatedEssay on Hamlets Antic Disposition1487 Words   |  6 PagesHamlets Antic Disposition      Ã‚  Ã‚  Ã‚   In William Shakespeares famous tragedy Hamlet, the main character of the story is one majestically elaborated, aside from being quite complex. There are infinite volumes written about this character because Shakespeare leaves no firm proof of many of his character traits. Yet on Hamlets antic disposition, meaning his obviously absurd temperament or madness, Shakespeare leaves plenty of reason to believe that it is feigned, meaning that it is simply a ployRead More The Flaw of Hamlets Antic Disposition Essay743 Words   |  3 PagesHamlets antic disposition of pretending to become crazy so that he can take revenge of his fathers death was a bad plan. 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