Krushers Kfc

[pic] Report Title: â€Å"Krushers† – Marketing Strategic plan Submitted By: Group name: Date: 15 April, 2010 Submitted To: Dr Melodena Stephens Balakrishnan Assistant Professor, Faculty of Business and Management, University of Wollongong in Dubai Table of Contents 1. Background3 1. 1. Introduction and Objective3 1. 2. Situational Analysis3 1. 3. Constraints and Assumption. 5 1. 4. Product Need and Value. 7 2. Segmentation, Target & Positioning8 2. 1. Segmentation and Target8 2. 2. Positioning Map9 3. Marketing Mix10 3. 1. Product strategy10 3. . Pricing strategy10 3. 3. Place strategy11 3. 4. Promotion strategy12 4. Business Plan12 4. 1. Sales and Profits12 Bibliography13 Appendix14 Background 1 Introduction and Objective Introduction: KFC Corporation, also known as Kentucky Fried Chicken, is a chain of fast food restaurants known all over the World since 1952, however the history of the company goes back to 1930. â€Å"KFC† is serving more than 12 million cust omers in 109 countries throughout the world every day. Company is actively franchising across the World during 58 years[1]. Loyal customers can find their favorite restaurant in almost every developed country across the Globe. â€Å"KFC† established strong position in the market place and recognized by millions of people in the World for its â€Å"finger lickin’ good† chicken. â€Å"KFC† is serving more than 12 million customers in 109 countries throughout the world every day. Currently, The Company is the most popular chicken restaurant chain in the entire Globe. This particular report is focusing on KFC Arabia, United Arab Emirates in particular. KFC restaurants introduced to the Middle East region by franchise partner Americana since 1973. Currently, there are KFC branches in over 70 different locations across United Arab Emirates. Menu offered to the Arab World is more focused on chicken sandwiches and Colonel’s Crispy Strips, and also includes side items that are suited to local preferences and tastes. [2] Product Portfolio: The fact that, â€Å"KFC† restaurants are associated by the customers with chicken, does not limit the range of products has been offered to the customers. Currently, more than 300 different types of products have been introduced by the company all over the World. World Famous menu contains of chicken pieces, salads, sandwiches, hamburgers, wraps, kebabs, snacks, sweets and sides, beverages. â€Å"KFC† Corporation constantly upgrades its menu with new innovative products in order to satisfy unmet needs of their current and future customers. KFC is introducing a new product called â€Å"Krushers† to the region; a new refreshing frozen drink. This new refreshing frozen drink first was introduced in 3 different flavors â€Å"Strawberry†, â€Å"Chocolate Krumble†, â€Å"Kookies N Kream†, followed by â€Å"Karamel Krunch† flavor that has been introduced later on in the Middle East. Objective: The objective of this report is to create strategic marketing plan for â€Å"Krushers† product and successfully launch it in the UAE. 2 Situational Analysis External environmental analysis: PESTEL Environmental (competitors): â€Å"Krushers† is introduced in a very competitive environment. There are several direct competitors in this product category, the biggest ones are MC flurry from MC Donald’s and Hand-Scooped shake from Hardees’s, these are traditional competitors for KFC in the fast-food segment and have similar products to the â€Å"Krushers†. Other competitors in this product category include Baskin Robins, StarBucks and Jonny Rockets as they offer frozen drinks as part of their product portfolio. Indirect competitors include Lipton’s Ice tea and Pulp Juice bar’s frozen drinks, they are considered as indirect competitors because they offer product replacements or substitutes to the â€Å"Krushers†. Sociological: The UAE population has higher levels of disposable income compared to the rest of the world, according to HSBC bank study, UAE is the fifth top country in the World in terms of disposable income. 3] As a result, eating out is almost a daily activity in the social life of UAE residents, which in turn produces a bigger market for restaurants and food outlets. In addition to that, In terms of age groups, the UAE has a dominant young population, with the 25-29 years emerging as the largest group of about 777,000 at the end of 2008. It is projected by the Ministry to peak at 830,000 at the end of 2 009. [4] This combination of high disposable income and young population makes the UAE a perfect market for KFC â€Å"Krushers† product which targets age group of 18-24. Technological: From a technological point of view, production of cold beverages relies heavily on the right equipment. KFC has state of the art production equipment. The company also utilizes advanced CRM solutions to gear its direct marketing efforts. Economic: â€Å"In the UAE over two-thirds of expats in the UAE stated that their attitudes to spending had changed as a result of the economic crisis, however over three-quarters of expats (82%) living in the UAE also said that they had not considered a move home. [5] Having said that, the UAE remains one of the strongest economies in the region (third in the region after Saudi Arabia and Iran). [6] As mentioned earlier, the disposable income in the UAE is cooperatively high, which makes it an ideal market for KFC and the new product â€Å"Krushers†. Industry Analysis: Porter’s Five Forces Market Rivalry: â€Å"Krushers† is a product category that faces high rivalry from various direct and indirect competitors. T hese competitors do not only include fast food chain restaurants with a similar product category, but also chains that focus exclusively on that market niche (frozen shakes and drinks). The fact that â€Å"Krushers† is a hybrid or mix of different products (i. e. ice cream, milk, smoothie, ice, fruits, juice, cookies, etc) makes it difficult to place it in a specific product category and thus exposes it to higher competition from those various product categories. In addition, competing products have been established in the market and have a healthy market share. It would be a challenge for KFC to strongly compete in this product category, partly because the product is new and partly because they are not strongly associated with frozen drinks like â€Å"Krushers†. Bargaining power of suppliers: KFC is one of the largest purchasers globally; all their suppliers go through a very rigid screening process to meet their quality standards. Having said that, KFC only uses high quality suppliers with which they have strong relationships, therefore, the threat of suppliers is minimized. Threat of Substitutes: â€Å"Krushers† falls into the frozen drinks category, due to this point, it faces a high threat of substitution from a number of relevant product categories including carbonated drinks, milk shakes, ice cream, ice tea, ice coffee, frapuccinos, fresh juice and smoothies. In order to offset this threat, KFC has to rely strongly on their established brand image and large customers base to market and sell the product. Bargaining power of buyers: As it mentioned earlier, the target segment(s) (18-24) are high in population, however, there is a large number of product substitutes available to them. Therefore, they enjoy a fairly high power of bargaining. Barriers to entry: The barriers to entry to this specific product market are relatively low. The investment needed is not very high and the health regulations can be met with reasonable effort. However, due to the size and the number of KFC branches across the UAE, it would be very difficult for new players to significantly compete with KFC’s market share unless they make significant financial investments, thus reversing the barriers to entry to very high. 3 Constraints and Assumption. Constraints: There are several constraints that KFC face in the introduction level of a new product â€Å"Krushers†. Customers are not aware of a new product that has been introduced by KFC. Lack of awareness can be explained by poor promotion and advertising, training of the employees. â€Å"Krushers† should be prepared within 1 minute, however, according to the survey, almost 95 percent of the consumers received their â€Å"Krushers† during the time frame 3 minutes to 6 minutes. [7] KFC is known all over the World for its â€Å"finger lickin good† chicken, it would be difficult for consumers to associate KFC as a place where they can purchase â€Å"Krushers†. The company didn’t define the product for the customers whether it is a milk shake or it is a desert, etc. However official launch of the product might solve these constrains. Assumptions: KFC does not publish any sales figures as a reference point; therefore the sales forecasts are based on an assumption that each branch will be able to sell 5 â€Å"Krushers† per hour on an average from their branch traffic. Assuming that branches operate from 10 a. m. to 3 a. m. that makes a total of 17 working hours a day. According to data published on the Americana website, they have 70 locations across the UAE, which equals total working hours of 1,190 per day (17X70). Assuming that the price of â€Å"Krushers† is at 9 drh per drink without a meal, and 4 dhs per a drink with a meal and based on the research conducted with consumers, 25 percent of the consumers will buy a â€Å"Krushers† with a meal and 75 percent of the consumers will buy it without the meal. [8] Based on these assumptions, we can conclude the following: Total number of â€Å"Krushers† sold per a day = total working hours X number of â€Å"Krushers† sold per hour = 1,190 X 5 = 5,950 â€Å"Krushers† per day across all locations. Therefore, total revenues per day would be calculated as following: Revenue of â€Å"Krushers† sold with a meal = (5,950 X 25%) X 4 = 5,950 dirham Revenue of â€Å"Krushers† sold without a meal = ( 5950 X 75% ) X 9 = 40,162dirham Total revenue of â€Å"Krushers† per day = revenue with meal + revenue without meal= 5,950 + 40,162 = 46,112 Monthly Total revenue of â€Å"Krushers† = total revenue per day X 30 days = 46112 X 30 = 1,383,375 dirham Annual revenue of â€Å"Krushers† = monthly revenue X 12 = 1,383,375 X 12 = 16,600,500 dirham Since KFC spends 6% of the total revenue on marketing and promotion, we can estimate the annual marketing budget for â€Å"Krushers† at annual revenue of â€Å"Krushers† X 6% = 16,600,500 X 6% = 996,030 dirham Due to the lack of information on variable or direct costs, we will limit our forecasts to only revenues. However there is more accurate way to estimate net profit of the company from â€Å"Krushers †. Target segment that has been chosen by the company is the youth in the age range 18-24 of UAE, which has been estimated to 1,417,300 people. It has been assumed that 60 percent of the total youth in the age range 18-24 would be a potential target of the â€Å"Krushers†, according to the chosen target segment â€Å"UAE explorers†, which is 850,400 people. [9] Penetration has been assumed according to seasonal demand, such as hot summer weather effect. Shopping festival was another reason to estimate increase in penetration in the month of December, and there is other reasons that has an effect on penetration percentages across the year, which is explained in the business plan section 4. 1 of the report. Revenue has been calculated according to the total users that would purchase the â€Å"Krushers† and the selling price. Expenses that would go on the marketing part of the â€Å"Krushers† have been assumed by the group and calculated in the business plan section 4. 1. Expenses have been estimated according to: Magazine = 150,000 dirham Newspaper = 168,000 dirham Facebook = 20,000 dirham In house AD: 30,000 dirham TV = 600,000 dirham Road signage = 200,000 dirham Billboard = 300,000 dirham Campaign = 50,000 dirham 4 Product Need and Value. |KFC’s value characteristics |Consumers need analysis | |KFC is a well known brand as a value for money all around the |Consumers would search for a reliable drink with no risk to | |world. |their health. |KFC has large number of branches, as well as big variety of |People living in gulf countries such as UAE would always search| |items, all delivered in a timely fashion, all of these give |for a drink which refreshes their feeling. | |high value of convenience. |Consumers would go for a product which is faster to be | | |delivered to them and easier t o carry with them while doing | | |their normal routines during the day. | | |Actually people are always after new things in their life. | |Those things could be a new product like â€Å"Krushers† or even its| | |new flavors to be introduced to the market in future. | | |There many other important factor in the consumers mind to be | | |considered as their needs of product such as pricing, great | | |taste and optional choice. | â€Å"Krushers† value analysis based on the mentioned needs above: †¢ â€Å"Krushers† is introduced as a smoothie drink that doesn’t have negative effect or risk on consumer’s health. It supposed being a drink to be alternative to those of energy drinks fulfilled of caffeine. â€Å"Krushers† came up with different flavors for variety seekers and those valuing a product based on optional choice. †¢ Offering â€Å"Krushers† as a value-added to meal as of satisfying perception of value for money p romised by KFC. They offer customers to add 4dhs to their meal and have â€Å"Krushers† with their meal in spite of soft drink or juice. †¢ Soon enough â€Å"Krushers† could be a replacement for cold drink at KFC by offering less than half the price if it is with any KFC meal. †¢ †¢ As of the discussed need of customer relating the weather of UAE then â€Å"Krushers† could be the best solution for relieving the thirst and the heat. Segmentation, Target & Positioning 1 Segmentation and Target Segment 1 â€Å"Academia’s† University students actively socialize in groups for many reasons, be it for regular chat ups between classes, for examinations studying or even group assignments etc. Therefore as the above points display that a â€Å"Krushers† will fit in perfectly with all three areas of a university student. Students usually have a red bull or a coffee or a milk shake etc with them while working on assignments with a group or while studying in order to keep them going. It’s become more like habit to do so. This is where we feel a â€Å"Krushers† can come in to play as it is a thick ice cream based shake with different flavors that will be able to fulfill a student’s need and want in terms of a having a drink that goes with what they do. Segment 2 â€Å"Beach & Shopping mall goers† (Fun) For this group what we really mean is the lifestyle of having fun and constantly active. We used the beach and shopping mall as examples of places where those who are in constant search of fun and activity can have a â€Å"Krushers†. The reason we used the beach and shopping mall as examples is due to the fact that a â€Å"Krushers† can be consumed in both situations / locations where on the beach it can be used as a refreshing cold drink to keep cool under the sun where as in the same time people don’t usually take food with them to the beach as it spoils under the sun and so having a â€Å"Krushers† on the beach is like a two in one feeling as it has real bits in some of its drinks like â€Å"kookies n kream†. Where as in the mall those shopping around can have a â€Å"Krushers† as a drink to walk around with while shopping or/and even as a drink to just and relax with while taking a break or even while meeting friends for a â€Å"coffee†. Segment 3 â€Å"UAE Explorers† This is a group of people who are constantly out and about but don’t really engage in activity. They just simply roam around places such as the mall or the JBR walk etc. by just watching other people or ‘window shopping’ or even simply go for drives around the city in search of something to do. Basically they don’t have anything to do and just want to keep themselves busy. Generally they do this in groups of two or more. The reason why have inserted such a lifestyle in our segment is because a thick shake like â€Å"Krushers† can be very appealing to them in terms of keeping them busy with a drink in their hand. Not only do they have a choice from a variety of flavors but the fact that it takes only a minute to prepare the drink of their choice , thus allowing them to think â€Å"its quick, ill stop and get one on the way†. There is a KFC available in almost if not every mall in Dubai, as well as on popular roads such as the Jumeirah beach road where a drive through option is available. Target Segment & Justification (U. A. E Explorers) †¢ †¢ According to feedback, most people would consume a Krushers ‘on the move’. †¢ They look at it more of a milkshake like drink with pieces in it than anything else. Krushers drink does not fit in with the food served at KFC, and therefore existing KFC customers will not have one at a dine in time especially considering the y don’t see it as a desert either. †¢ Sports people have energy bars and drinks to consume. †¢ University students opt for a red bull or coffee based drink to keep them up and alert. †¢ The ‘fun’ group of people would not really consider having a Krushers as it is not suitable for them. They would not meet for a ‘coffee’ in KFC nor would they buy a Krushers and sit on a bench for a chat. †¢ Therefore the best group and lifestyle is that of a UAE â€Å"Explorer† as on a drive they can go to a KFC drive through almost anywhere in Dubai, Krushers is available at almost every mall in Dubai and at the famous JBR walk too. A Krushers fits in well with a UAE Explorers activities as it is packaged in a way that can be taken in almost any environment and placed almost anywhere easily without risk of leak or spilling over etc. 2 Positioning Map â€Å"Krushers† is perceived as a refreshing shake that you can have between your m ain meals. It can satisfy both thirst and hungers basic needs of a person. There are two main benefits which â€Å"Krushers† has over its competitors in relation to the target segment, such as Brand Image and Store Location K FC’s brand image in the UAE is stronger than that of McDonalds and Hardees. Therefore having a strong brand image is advantageous to the consumer in terms of trusting to try a new product and actually consuming it. Store location is a big factor to the target segment as KFC’s stores are more convenient in terms of reach and comfort. Basically this is because KFC is available at all leading malls in the UAE, but so are its competitors McDonalds and Hardees but what makes the difference here are famous roads and hang out spots such as JBR where there is a KFC restaurant but no McDonalds or Hardees. Not only that, in one of the most famous areas for food in Dubai, the Diyafah area there is no McDonalds yet there is a KFC restaurant there too. There is no McDonalds or Hardees in the Knowledge village area or the AUS (American University in Sharjah) food court but there is a KFC. UAE Explorers are on the go and so with KFC restaurants being on their ‘way’ (drive thru) Jumeirah Beach Road, which is one of the most famous cruising streets a â€Å"Krushers† will be just the thing they will go after as it keeps them busy through their drive or walk at JBR etc. Marketing Mix 1 Product strategy â€Å"Krushers† is a sub product that has been represented by KFC. Introduction of this product increases variety of the product line available in KFC Corporation. â€Å"Krushers† has been introduced in order to bring customers throughout the day. The drink is available in 4 different flavors in the region. â€Å"Strawberry†, â€Å"Chocolate Krumble†, â€Å"Caramel Krunch†, â€Å"Kookies N Kream† are the types of flavors that has been introduced by KFC. According to the survey, customers identified two most popular flavors which are â€Å"Kookies N Kream† and â€Å"Chocolate Krumble†. Currently it is represented in 1 size. It is advisable to add more size options to suit different needs of the consumers. KFC offers â€Å"Krsuhers† as a value-added to a meal by just adding 4Dhs by customer to their meals which is less than the real price of â€Å"Krushers† purchased separately. The promise of great and natural taste is given by KFC through their advertising slogan by saying â€Å"full of real bitZ†. This slogan says that â€Å"Krushers† contains real pieces of fruits and chocolates in it. Thus one of the other augmented products of â€Å"Krushers† is the stated promise. 2 Pricing strategy One of the most important factors that must be considered carefully by companies is appropriate price strategy. â€Å"Krushers† is a new product, due to this point it is recommended to follow penetration strategy while pricing process. However it must be based on â€Å"Krushers† demand, as the demand are more for â€Å"Krushers† it is more obvious that penetration might be superior strategy to follow. Beside they also can gain some market share in marketplace however the supplier of â€Å"Krushers† must be assure when they imply this strategy for their product , they are capable to handle demanders and distribution channels . After all consideration about KFC â€Å"Krushers†, it is better off if they follow penetration strategy. According to the survey, 23 percent of the respondents were dissatisfied, 40 percent were neutral, which makes it total of 63 percent of the respondents (which is more than a half), that were not satisfied with the current price choices. Cutomers are unhappy which means the price does not affect their objectives toward purchasing products. [10] Normally the fixed cost for supplier is 60% of variable cost of products, Krusher is 9 Dhs, 60 % of variable cost would be 5. 4 Dhs which is the fixed cost and the profit approximately might be 3. 6 Dhs on each â€Å"Krushers†. According to the interview made with one of the KFC stuff, assumptions were made as followed: Integrant of â€Å"Krushers† for each cup: 60 % of each cup contains ice cream (2Dhs for each cup) Because they purchase the ice creams in retail, it costs less than an ice cream that is selling in stores). 0 % Slash (blended water and sugar), (30 fils for each cup) Flavor (1 ounce), with consideration that the ba ttle is 30 Dhs but for each cup they use just one ounce), (Around 30 fels). These amounts of materials imply for the entire available flavor. All the calculation is Close to 3 Dhs and approximately 1Dhs or less for packaging; in overall it cost 4 or 5 Dhs for company. Option Price: There is just one size of krusher available in all of the outlets; however option price are as below: †¢ 9 Dhs for any flavor in regular cup size †¢ 5 Dhs for having a Krusher with the meal. 3 Place strategy KFC Corporation uses one channel distribution across the World, which is their network of restaurant outlets or branches. Krushers† are sold directly to the customers without having any middlemen. KFC branches are available almost in every neighborhood across the country. Restaurants spread out across 70 different locations in United Arab Emirates. Examples would be: †¢ Shopping mall food courts(Dubai Mall, City Centre) †¢ Close to schools and universities(knowledge village) †¢ Petrol stations (Emirates Petrol station) †¢ Office buildings (Sheikh Zayed Road) †¢ High traffic roads like (The Walk in Dubai)[11] Customers can dine in the branches of KFC that accommodate dining areas, as well as choose take-away option and consume their â€Å"Krushers† outside in any other location they would prefer to have it. In the Introduction stage of the â€Å"Krushers† Corporation did not represent delivery service for the product; these might be due to ice ingredients in it. Before opening any store KFC conduct market research to estimate and consider the population of that area, consumer’s demographic details and major streets which are close to that specific location. It is worth mentioning that the †Krushers† is not part of the home delivery service due to the physical nature of the product (is it cold and can melt). 4 Promotion strategy In promotion strategy there are some factors that can be used to promote the products base on MARCOM mix that is used for KFC â€Å"Krushers† promotional strategy. Direct marketing: As a direct marketing, KFC departments can hire some people mostly young girls and boys to promote the â€Å"Krushers† in a very small cup to let the volunteers just taste it and promoters can encourage and motivate the volunteers to go for the bigger â€Å"Krushers†, and the best place for this sort of promotion is in the malls, at the foot court entrance. Sales promotion: KFC already gives the customer this chance that if they want â€Å"Krushers† with their meal the price will be reduced for them to 4 Dhs, which the price is 9 Dhs regularly. While the loyal customers buy a combo from KFC outlet , as a promotion they can give the customers coupons with four blank checklist , that if they buy KFC combo meal for four times as a promotion they can get one free â€Å"Kruchers† with their flavor choice. Generally it can be profitable for Kentucky chicken part sales and for â€Å"Krushers†, and also that would lead to better result for KFC and keep the customer loyal to the brand. Advertising: Coupons are Another tools in sale promotion, KFC can sign contract with well known and famous companies or organization which stated whenever they have customer who purchase something from the companies or organization, they give the customers KFC voucher, the vouchers are for specified items but this sort of promotion can bring the customer to the outlet to use their voucher and make them to try new or their favorite products that are available in outlets. It is very important to use online marketing today. Print advertising is another way to market the product. Sample has been developed by the group. There are twelve pieces of ice, with person inside each of it. There is one person standing in it and one of the piece contains Kentucky in four of the ices the â€Å"Krushers† flavors are representing and in the other ice pieces there are all the smiley faces that is representing the , iciness ,freezes , tastiness and freshness of the â€Å"Krushers† and The people in the ice are young and fresh people because it is related to our target segment which is the youth from age 18 – 24 who are the young generation whenever you look at the advertising it gives a positive , delight feeling about the product and the taste, the choice of putting people in the ice pieces is showing the coldness and freezing feeling that â€Å"Krushers† can give the customers. â€Å"Krushers† has been displayed in the official website, however social networks should be taken into consideration as well as the popular search engines etc. Also it is advisable to use media advertisement, such as radio, tv, etc. Also print advertising like ne wspapers magazines etc. Business Plan, 2010. 1 Sales and Profits |Jan |Feb |march |april |may |june |july |Aug |Sep |Oct |Nov |Dec | | |potential segment |850 400 |850 400 |850 400 |850 400 |850 400 |850 400 |850 400 |850 400 |850 400 |850 400 |850 400 |850 400 | | |heavy user |3% 5% |10% |13% |15% |30% |40% |50% |52% |55% |60% |65% | | | |25512 |42520 |85040 |110552 |127560 |255120 |340160 |425200 |442208 |467720 |510240 |552760 | | |moderate user |2% |4% |8% |10% |11% |25% |32% |40% |43% |46% |50% |57% | | | |17008 |34016 |68032 |85040 |93544 |212600 |272128 |340160 |365672 |391184 |425200 |484728 | | |Total user |42520 |76536 |153072 |195592 |221104 |467720 |612288 |765360 |807880 |858904 |935440 |1037488 | | |(SP=9) X 75%(users) |287010 |516618 |1033236 |1320246 |1492452 |3157110 |4132944 |5166180 |5453190 |5797602 |6314220 |7003044 | | |(SP=4) X 25%(users) |42520 |76536 |153072 |195592 |221104 |467720 |612288 |765360 |807880 |858904 |935440 |1037488 | | |total revenue |329530 | 593154 |1186308 |1515838 |1713556 |3624830 |4745232 |5931540 |6261070 |6656506 |7249660 |8040532 | | | expense: | | | | | | | | | | | | | | |magazine | | | |150000 | |150000 | |150000 | |150000 | | | | |newspaper | |168000 | | |168000 | |168000 | |168000 | | |168000 | | |radio |135000 | |135000 | |135000 | |135000 |135000 | |135000 |135000 |135000 | | |facebook , |20000 | |20000 |20000 |20000 | | |20000 |20000 | |20000 | | | |In house Ad | | | |30000 |30000 | |30000 |30000 |30000 | |30000 | | | |Tv | |600000 | | |600000 | | | |600000 | |600000 | | | |road | | |200000 | |200000 | | |200000 | | |200000 | | | |billboards |300000 | | | | |300000 | | | | | |300000 | | |campaign | | | |50000 | |50000 | | | |50000 | |50000 | | |total |455000 |768000 |355000 |230000 |1153000 |500000 |333000 |535000 |818000 |335000 |985000 |653000 | | |profit/loss |-125470 |-174846 |831308 |1285838 |560556 |3124830 |4412232 |5396540 |5443070 |6321506 |6264660 |7387532 | | |total profit | | | | | | | | | | | | |40727756 | | Bibliography KFC official website, 2010, URL: [www. kfc. com], [last accessed April 6, 2010] KFC Locator, 2010, Americana group official website, URL: [ http://www. americana-group. net/Default. aspx? Id=1207 ], [last accessed April 7, 2010] KFC, 2010, Wikipedia, URL: [http://en. wikipedia. org/wiki/KFC],[last accessed April 4, 2010] KFC Arabia official website, 2010, URL: [http://www. kfc-arabia. com/new_products. html#Krushers],[last accessed April 8, 2010] Annual report, 2008, Americana group, URL: [http://www. americana-group. net/Default. aspx? Id=1316], [last accessed April 14, 2010 ] Annual report, 2008, Yum, URL: [http://www. yum. com/annualreport/docs/annualReport08. pdf], [last accessed April 4, 2010 UAE population to exceed five million by year’s end, 2009, UAE Interact, URL:[ http://www. uaeinteract. com/docs/UAE_population_to_exceed_five_million_by_years_end_/37085. htm], [last accessed April14,2010] Appendix Graph 1. [pic] Graph 2. [pic] Graph 3: [pic] Graph 4: [pic] Based on: 1. Strongly dissatisfied 2. Dissatisfied 3. Neutral 4. Satisfied 5. Strongly satisfied ———————– [1] KFC corporate website (2010) 2] Americana group website (2010) [3] AMEinfo press release, June 24-2009. http://www. ameinfo. com/201597. html [4] Ministry of social affairs, annual statistic, 2008 [5] AMEinfo press release, June 24-2009. http://www. ameinfo. com/201597. html [6] Wikipedia, 20 10 [7] Appendix, Graph 1, page () [8] Appendix: Graph 2, page ( ) [9]URL:[http://www. uaeinteract. com/docs/UAE_population_to_exceed_five_million_by_years_end_/37085. htm] [10] Appendix, Graph 4, page () [11] Americana group website (2010) ———————– High Brand Image KFC Krushers McDonalds Shake High Store location convenience Low Store location convenience Hardees Shake Hardees Shake Low Brand Image

Organisational Behavioral Disciplines Essay

Before we start, we must first understand what Organizational Behaviour is. Organizational Behaviour is a field of study that investigates the impact that individuals, group dynamics, and structure have on behaviour within the organizations and its effective use for the purpose of such knowledge towards improving its performance.A multidisciplinary field devoted to understanding individual and group behavior, interpersonal processes, and organizational dynamics. . Organizational behavior is built upon contributions from a number of behavioral disciplines/sciences, this is too understand, manage and predict effectively in a work environment. The first in psychology, sociology, social psychology, anthropology, and political science. Psychology is the science that seeks to measure, explain, and sometimes change the behavior of humans. It is used to improve organizational effectiveness and the work of individual in the organization. This is the learning, perceptions, personality, emotions, training, leadership effectiveness, decision–making, fatigue, boredom, and other factors relevant to working conditions that could impede efficient work performance. More recently, their contributions have been expanded to include, job satisfaction, decision-making processes, performance appraisals, attitude measurement, employee selection techniques, work design, and job stress. Sociology; Sociology studies people in relation to their fellow human beings to improve organizational performance. Some of the areas within Organizational behaviour that have received valuable input from sociologists are group dynamics, design of work teams, organizational culture, formal organization theory and structure, organizational technology, communications, power, and conflict. Social psychology Social psychology blends concepts from both psychology and sociology. It focuses on the influence of the people on one another. One of the major areas under considerable investigation by social psychologists has been, how to implement it and how to reduce barriers to its acceptance. Yet we find social psychologists making significant contributions in the areas of measuring, understanding, and changing attitudes, communication patterns, building trust, the way in which group activities can satisfy individual needs, and group decision-making process. Anthropology Anthropology is the study of societies to learn about human beings and their activities. For instance, anthropologists’ work on cultures and environments has helped us understand differences in fundamental values, attitudes, and behaviour between people in different countries and within different organizations. Much of our current understanding of organizational culture, organizational environments, and differences between national cultures is the result of the work of anthropologists or those using their methods. Political Science Political science studies the behaviour of individuals and groups within a political environment. Specific topics of concern here include the structuring of conflict, allocation of power, and how people manipulate power for individual self-interest. Challenges in Organizational behaviour Similar to the evolution of man and its environment there has been a substantial change in the approach for better productivity within an organization through the brainstorming efforts applied by a business executive /entrepreneur. Understanding organizational behaviour within a corporation and particularly the factors influencing the organizational behaviour of a single entity has become the key to the success of any organization. There is no one single approach to organizational behaviour which is best for all organizations; instead, organizations/companies or businesses must evolve the system which works best for them with the help of effective planning and technological support which changes over time as their current work environment and the individuals within that current work environment similarly. They are seven organizational behaviour current work challenges I have noted: I.One of the major current work challenges of organizational behaviour is finding ways to motivate employees as a way to improve activity. Some of the ways organizations improve productivity within the organization is to empower the employees. When organizations and businesses empower its employees, it gives them a sense of loyalty to the company because they feel like they are part of the success of the business. II.Second of the challenges of organizational behaviour is hiring the right employees for the company. Hiring the right employees for the organization is not only about finding the people with the skills and knowledge that the position requires, but also employees that fit into the organizational culture or can help to improve employee relations. For example, it can be de-motivating to employees if upper management is not open to progressive thoughts and actions that can move the business forward. Hiring a progressive and forward thinking executive manager who also has the experience and knowledge can help to give the employees a new outlook on the company. III.Third of the main challenges of organizational behaviour is how to run a productive organization but also show its employees that it cares about them as well. In other words, it is about helping employees find the right work-life balance. For example, a company that provides an on-site clinic center as an employee benefit or at a reduced cost is one way for the company to show that it cares about its employees both professionally and personally. This can lead to the employees contributing to organizational behaviour and culture in a positive manner. IV.Another example in challenges of organizational behaviour is overcoming ethnic and cultural diversity among employees. Because different employees have different beliefs, opinions and ways of working, it can be challenging for employees to work together because of these differences. Some organizations choose to offer diversity training courses or workshops to help overcome these issues. The point is to illuminate how the diversity of an organization actually makes it better for the different benefits that each of the employees bring to the table. V.It is easy for corporate scandals to reach the public within a short time. Organizations often have policies that facilitate ethical behaviour within the workplace. The challenge for managers is to promote an ethical organizational behaviour and culture such that employees will not put their individual interests ahead of organizational interests. Personal interest is an aspect of organizational behaviour and managers face the task of encouraging group interest over personal interest so as to preserve ethical values. VI.Last but not least, Individual employee problems can be personality conflicts, supervisor issues, personal trauma or company structure oriented. Organizations must learn the cause of the problem and who or what keeps â€Å"fuelling the fire.† If there is no clear trigger, the answer could fall back to insufficient or confusing communications. For example, an employee in a decentralized organization may feel they must answer to multiple supervisors if the chain of command is not communicated clearly. VII.Finally, Information technology plays an integral role in workplace communication. Additionally, workplace communication also influences how people and groups behave in the organization. Although technology brings with it efficiency in collating and disseminating knowledge, it can also alienate individuals such as the elderly within the organization. The challenge here is in finding ways in which technology promotes organizational communication and inclusion rather than exclusion and discrimination. Conclusion Various challenges confront organizations within the context of organizational behaviour. With new challenges arising every day, there’s a need for adaptation in the current work environment. With the use of technology and team building tasks, one can achieve a good working environment leading to a motivated and sustained work force.

Hamlets Antic Disposition - 835 Words

Hamlets Antic Disposition nbsp; nbsp; nbsp; nbsp; [See Hamlet, II.ii.159-185 in which Polonius proposes to use his daughter Ophelia as a bait for Hamlet, while Polonius and Claudius conceal themselves behind an arras; at which point Hamlet enters unexpectedly and is spoken to by Polonius] nbsp; nbsp; Everything that Hamlet here says is capable of an equivocal interpretation reflecting upon Polonius and Ophelia. Fishmonger, as many commentators have noted, means a pander or procurer; carrion was a common expression at that time for flesh in the carnal sense; while the quibble in conception needs no explaining. And when I asked myself why Hamlet should suddenly call Polonius a bawd and his daughter†¦show more content†¦Hamlet must have overheard what Polonius said to the King. The context allows no escape from this conclusion, inasmuch as what Hamlet says to Polonius is only intelligible if the conclusion be allowed. It remains to examine the text in order to discover, if possible, what Shakespeares intentions, clearly impaired in some way by corruption, may have been. We are left, of course, to conjecture, but even so we are not entirely without clues. Says Polonius: nbsp; You know sometimes he walks four hours together Here in the lobby; nbsp; and as he speaks we may imagine him jerking a thumb over his shoulder towards the inner stage before which the three plotters stand, their faces to the audience. Words and the action are a direct invitation to the spectators to look in that direction; and, as they do so, Hamlet enters the inner stage from the door at the back, his eyes upon his book, quite unconscious at first that his uncle, his mother, and Polonius are on the outer stage, which stands for the audience chamber of the castle. In short, Here in the lobby is equivalent to a stage direction, and marks with practical certainty the moment at which Hamlet comes in and the place of his entry. And it is the right moment; for the entry should seem unquestionably accidental, lest the audience should suspect him of deliberate spying. It would never do, for example, to let him linger in his place ofShow MoreRelatedEssay on Hamlets Antic Disposition1487 Words   |  6 PagesHamlets Antic Disposition      Ã‚  Ã‚  Ã‚   In William Shakespeares famous tragedy Hamlet, the main character of the story is one majestically elaborated, aside from being quite complex. There are infinite volumes written about this character because Shakespeare leaves no firm proof of many of his character traits. Yet on Hamlets antic disposition, meaning his obviously absurd temperament or madness, Shakespeare leaves plenty of reason to believe that it is feigned, meaning that it is simply a ployRead More The Flaw of Hamlets Antic Disposition Essay743 Words   |  3 PagesHamlets antic disposition of pretending to become crazy so that he can take revenge of his fathers death was a bad plan. The situations in the play that prove that Hamlets antic disposition was a bad plan are the death of his friend Ophelia, his fighting with his mother, trying to fool the King and Polonius, his own downfall and finally his death. All this situations illustrate why Hamlet?s antic disposition was a bad plan. Hamlet?s antic disposition was the main reason why Ophelia committedRead More Madness and Insanity in Shakespeares Hamlet Essay793 Words   |  4 Pageshe does not return her love, she is so brokenhearted that she commits suicide. Near the end of the tragedy, Hamlet plays the part so well, that he convinces himself he is insane. Clearly, Hamlets plan to put on an antic disposition is a tragic error.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Hamlets plan for the antic disposition is to fool all the courtiers, especially Claudius. This way Claudius will not think that Hamlet is capable of killing him and usurping the throne. Hamlet clearly hates Claudius, and wantsRead MoreThe Importance of Maintaining Moral Order as it Relates to Hamlet by William Shakespeares765 Words   |  4 Pagesghost of his beloved father to restore order to Denmark and seek revenge on Claudius, the present king of Denmark and murderer of his father. By identifying the various levels of disorder in Denmark an evaluation of the effectiveness of Hamlets antic disposition as a plan to restore order will be made. Throughout the play there are various factors that contribute to the disorder in Denmark. Chaos is even evident in the relationships and friendships Hamlet is involved with during the course ofRead MoreThe Profound Impact Of Female Characters Of Shakespeare s Hamlet930 Words   |  4 Pagesand the plot. Gertrude, Hamlet’s mother, heavily influences Hamlet’s mindset through her questionable actions during the play. Ophelia, Hamlet’s former lover, has a distinct emotional attachment to Hamlet. She gets caught in the crossfire of Hamlet’s â€Å"antic disposition† and makes Hamlet face the consequences of his actions. Both females are crucial to plot development, and have considerable influence on Hamlet’s thoughts and actions after close analysis. Gertrude, Hamlet’s mother, exhibits lustfulRead MoreThe Antic Disposition in Hamlet1645 Words   |  7 Pageson his uncle Claudius for his alleged murder of Hamlet’s father, the young prince feigns insanity in order to get the man’s guard down and keep him off balance until finding the right time to strike. However, the question remains – by the end of the play, just how much is Hamlet pretending to be insane? Is it really an act, or has Hamlet really taken on an â€Å"antic disposition† as Hamlet vows to put on (I.v.172)? While it can be confirmed that Hamlet’s insanity is more or less a ruse, his own dedicationRead MoreHamlet Character Analysis918 Words   |  4 PagesHamlet portrayed in Act I, scene III from the Hamlet in Act I scene V, where he encounters the Ghost. When he first introduces Hamlet, Hamlet is portrayed as a young man grieving from the loss of his father and of the mother he though he knew. In Hamlet’s first soliloquy, he describes the world he lives in as an â€Å"unveiled garden, that grows to seed† that possessed by â€Å"things rank and gross in nature† (I.v.135-136). From the very beginning , even before Hamlet had any knowledge of the Ghost, his griefRead MoreHamlet And Antic Morality In William Shakespeares Hamlet1110 Words   |  5 Pagesput on a antic disposition, which means he would act crazy, but I actually think that he does not go completely insane he is just good at acting. First of all, there are many occasions where Hamlet says he is not crazy, but just acting as if he was. After Hamlet has talked to the ghost, he says: As I perchance hereafter shall think meet, To put an antic disposition on (1.5. 179-180). This quote is very important because Hamlet reveals that from now on, he will have an antic disposition on. WhenRead MoreInsanity In Hamlet Essay1038 Words   |  5 Pagesor, as the merely ominous becomes more prominent, even as a presentimental hallucination,† (Stoll). In Hamlet, the Ghost appears before other characters beyond Hamlet, extending the validity of the Ghost’s existence rather than a fabrication of Hamlet’s absurdity. In the first scene of the play, the poltergeist of the late King of Denmark first appears to the watchmen of the Elsinore Castle. One of the watchmen proclaims that the ghost is â€Å"In the same figure like the king that’s dead† (1.1.53).Read MoreDear Friend Hamlet Essay947 Words   |  4 Pagesmisery, triumph, and madness. I’m unable to tell if it was all an antic disposition? Or if were you really as insane as ‘the sea and the wind,’ both contending to be mightier in the storm? (4.1.7-8). I’ve come to the realisation that not everything that meets the eye is as it appears. A series of lies and manipulation have unravelled before my very eyes, ending in blood shed. Blood that is on my hands as much as it is on Hamlet’s. As his closest confidant, our bond was knitted together tightly

Essay about Enron Who was at fault - 1664 Words

Most of the world has heard of Enron, the American, mega-energy company that â€Å"cooked† their books (Gupta, Weirich Turner, 2013) and cost their investors billions of dollars in lost earnings and retirement funds. While much of the controversy surrounding the Enron scandal focused on the losses of investors, unethical practices of executives and questionable accounting tactics, there were many others within close proximity to the turmoil. It begs the question- who was really at fault and what has been done to prevent it from happening again? The story of Enron begins in 1985, with the merger of two pipeline companies, orchestrated by a man named Kenneth L. Lay (Zellner Forest, 2001). In its 15 years of existence, Enron expanded its†¦show more content†¦Based on these inflated numbers, Enron funded management bonuses as a percent of reported net income, subject to decrease if management failed to meet goals for earnings per share (EPS). By establishing this type of bonus plan, the board essentially put out the word that company success was based on growth in earnings and EPS was to be the first priority. Managers and employees were encouraged to concentrate on producing as much accounting profit as possible (Stewart, 2006). This way of thinking became an underlying issue to the failure of Enron. Numbers became the ultimate goal, which led to tunnel vision and lack of ethical standards and reporting among those on the inside. While the unethical decisions made by key Enron executives aided in the downfall of the company, they are not the only parties at fault in one of the largest corporate fraud scandals in history (Hayes Ariail, 2013). In the world of business, there are other internal controls in place to help insure that the rules are being adhered to. One of these controls is in the form of a company’s Board of Directors. One of the legal duties of board members is the duty of care. This requirement in and of itself means that board members have a legal obligation to ensure that company executives carry out their responsibilities in compliance with the law (Hartman, DesJardins MacDonald, 2014). However, Enron’s Executives and Board of Directors wereShow MoreRelatedEnron: Need To Be Stricter Regulations And Accountability1188 Words   |  5 PagesThere are a number of appalling facets about the 2005 documentary Enron: The Smartest Guys in the Room. This film details the rise and collapse of one of the most successful companies in modern times in the United States, and demonstrates a culture of debauchery that seemingly extended beyond its doors to encompass aspects of politics, legislation, banking, and general accounting principles and practices. In that respect, it is not without difficulty that the prudent viewer can determine just whatRead MoreEnron, The Natural Gas Provider Essay923 Words   |  4 Pages Enron, the natural gas provider turned trader of natural gas commodities and in 1994, electric, was once touted as the seventh largest company in America. Kenneth Lay, founder, began changing Enron from just a provider into a financial energy powerhouse. Lay took advantage of the dot-com boom of the late 1990’s by creating Enron Online, an internet trading platform. Internet stocks were valued at astronomical prices and were all the rage on wall street, who accepted the increasing prices as normalRead MoreThe Rise and Fall of Enron1532 Words   |  6 PagesMost of the world has heard of Enron, the American, mega-energy company that â€Å"cooked their books† ( ) and cost their investors billions of dollars in lost earnings and retirement funds. While much of the controversy surrounding the Enron scandal focused on the losses of investors, unethical practices of executives and questionable accounting tactics, there were many others within close proximity to the turmoil. It begs the question- who was really at fault and what has been done to prevent it fromRead MoreThe Ethics Of The Enron Scandal861 Words   |  4 Pagesmodern American history filed for bankruptcy. Enron, a seemingly invulnerable company would eventually provoke sweeping changes in regulation that controls the management and accounting of public companies even to this day. The Enron scandal has come to be known as one of the prime audit failures of all time and serves as a classic example of corporate greed and corruption. However, for the generat ion that watched in horror as corporations such as Enron fell along with the stock market, this scandalRead MoreThe Enron Scandal Of A Company1193 Words   |  5 Pageswell. What if this company falsifies their records and in a couple of days the company and its stock value go from $90 per share to just a penny per share. You lose your money just because a company cheated and stole your money. This is what the Enron scandal did to thousands of people. It could have been stopped if more forensic accountants in the world are checking on the companies. This way they don’t lie about their stock value. Forensic accountants are in charge of checking business financialRead MoreManagerial Ethics: Enron Case Study1392 Words   |  6 PagesIntroduction The book The Smartest Guys in the Room describes the Enron fraud case. Enron, the Houston-based energy trading company committed systematic fraud over the course of several years before finally being subject to investigation. Ultimately, the company was shut down and the principals were prosecuted. There is, in essence, no real ethical dilemma in the Enron case. A true ethical dilemma would have a dilemma component, whereas Enron was outright criminal behavior from the outset. NeverthelessRead MoreEnron : The Collapse Of Enron1644 Words   |  7 PagesEnron was once one of the world s leading energy companies by reshaping the way natural gas and electricity were bought and sold. They filed the largest corporate bankruptcy in American history in 2001. Enron Corporation was an energy company running out of Texas that was started when two companies, Houston Natural Gas and InterNorth, merged together in 1985. By 1992, Enron became the largest seller of natural gas in North America an d began to offer other services like wholesaler trading and riskRead MoreCorporate Fraud975 Words   |  4 PagesCorporate FraudÂ…when you hear those words the first, most recent incident, many think of is The Enron Scandal. This same scandal produced the Public Company Accounting Reform and Investor Protection Act of 2002. This much needed act created the Public Company Accounting Oversight Board under the Security Exchange Commission s supervision. This board sets accounting standards and investigates Certified Public Accountants and companies to ensure they are following the guidelines set forth. ThisRead MoreThe Smartest Guys At The Room : The Amazing Rise And Scandalous Fall Of Enron1654 Words   |  7 PagesIn the Room† the amazing rise and scandalous fall of Enron goes into great detail of what happens when a company has no ethics. It could be said that ethics was the last thing on the minds of the executives that worked at Enron. People employed at Enron cared about two things the stock price of the company, and the money they could put in their own pockets. This was what caused the fall of one of the biggest energy companies in the U.S†¦ Enron failing did not happen overnight it took years for allRead MoreThe Enron Conglomerate : The Fourth Greatest Income Earning Corporation1430 Words   |  6 PagesThe Enron Conglomerate was established in 1985 from its command center located in Houston, Texas which is the seventh greatest income earning corporation in the U.S. The first scandal that Enron suffered from was from a merge they made with Valhalla which is a small oil trading corporation centered in New York. A group of traders maxed out its trading limits costing Enron millions of dollars. Kenneth Lay was the CEO of Enron but partnered with Louis Borget. He began manipulating the accounting books

Islam, Terrorism, Jihad and Media Essay - 1757 Words

Islam, Terrorism, Jihad and Media A bomb goes off in a marketplace in Tel Aviv. A suicide bomber launches himself in a bus full of people in the street of Baghdad. Foreign tourists get massacred at a holiday resort in Nairobi, Kenya. This can go on and on. We all have heard this kind of pathetic news in the media. These kinds of incidents are widely known as Islamic terrorism according to the western media. All such incidents have come to be identified with the religion of Islam. Such incidents from past and present have undoubtedly affected Muslims worldwide and more so in the West. Any Muslim, who wants to practice his/her religion and expresses the pious desire to live under the umbrella of Islam, is labeled a fundamentalist or†¦show more content†¦The answer is simple. Such actions, if not sanctioned by the religion, have no place in Islam. They are not Islamic and should not be thought of as Islamic. The word jihad sends shivers down the spines of many Westerners. It readily comes to their mind that this term is associated with violence and oppression. However, it must be said that the meaning of jihad, as a holy war, is something which is totally foreign and not from Islam. By simply looking into the sources of Islam, one will be able to know that the true meaning of jihad is to strive/make effort in the way of Allah. Thus striving in the way of Allah can be both peaceful and physical. The Prophet Muhammad (saws) said: quot;The best jihad is (by) the one who strives against his own self for Allah, The Mighty and Majesticquot; In the Quran, Allah also says: quot;So obey not the disbelievers, but make a great jihad (effort) against them (by preaching) with it (the Quran)quot; (Surah Al-Furqan 25:52) By controlling and fighting against ones desires, the Muslims can then also physically exert themselves in the path of Allah. It is this physical or combative jihad, which receives so much criticism. Because of the sheer ignorance of this type of jihad, Islam is regarded as terror, and Muslims are regarded as terrorists. However, the very purpose of this physical jihad is to raise the word of Allah uppermost. nbsp;nbsp;nbsp;nbsp;nbsp;Anyone whoShow MoreRelatedTerrorism, I Am A Muslim And I Am Against It1461 Words   |  6 Pagesreceive their recompense from their Lord. They have nothing to fear, nor will they grieve† This is how Islam inculcates Muslims not to judge others, because obviously it’s the Lord who does that. Despite this verse and many other verses in Quran which promote for peace and love among humans, still people combine Islam with terror. I have seen many false allegations about Islam in the media. All that made me wonder, did I understand my religion wrong? What really interests me is whenever I lookRead MoreTerrorism And The Terrorist Threat Essay1567 Words   |  7 Pagesweapons and pilotless drowns could achieve without counterproductive political effects.† (Townshend) And to further compound the issues within counterterrorism, views regarding Islamist terrorism appear to be divided even among the experts. Bruce Hoffman and Marc Sageman, two of America’s leading theorists on terrorism and counterterrorism, held opposite views on how to deal with the Islamist terrorist threat, which erupted into a significant debate between the two in 2008. While Hoffman stressed thatRead MoreJihad : The World Is Mindful Of The Term `` Jihad ``1407 Words   |  6 Pagesworld yet controversial, the world is mindful of the term â€Å"Jihad†. The term has been coined and implemented negatively by the extremists in the name of Islam resulting in a shaken misbalance in the Islamic as well as in the rest of the world. In the light of recent events, the Arabic word â€Å"Jihad† has gained vital attention. The reason I chose this word is to make a little effort providing true and basic insight of jihad as described in Islam. Most people are aware of th is term, use and criticize itRead MoreThe Art of Jihad Documentary1598 Words   |  7 Pages1/11/2011 â€Å"The Art of Jihad† Documentaries have a huge impact on one’s thoughts and beliefs. The Art of Jihad is one of the most interesting documentaries I have ever seen. It is about three American artists discussing the stereotypes about Islam especially in USA, and how they try to reveal the actual meaning of Islam through their works. Non-Muslim people, especially non-Arabs, do not know the real meaning of Islam. These people always misjudge Muslims and think that Islam tells us not to be peacefulRead MoreEssay on The Terrorists Attack on the World Trade Centre in New York1205 Words   |  5 Pageswestern concept about Islam and Muslims. Moreover, Islamic concept â€Å"Jihad† is criticized and it is questioned among Non-Muslims. 9/11 attack not only effects non-Muslims but also the Muslims who have no connections with the terrorist groups. As well as they do not support these terrorism. These Muslims face the hatred of the non-western people. They feel guilty about the Sin, they neither commi t nor support. After 9/11, The Muslims all over the world called as terrorist and Islam is considered as religionRead MoreReligious Terrorism : Islamic Terrorism1586 Words   |  7 PagesHonors December 2, 2016 Religious Terrorism Terrorism is defined as the use of violence and threats to intimidate or coerce, especially for political purposes. In other words terrorism is not a good thing. There are numerous types of terrorisms. Some are terrorists for political reasons, some are terrorists for religious reasons, and some are terrorists simply because they are out of their mind. Religious terrorism is one of the fastest growing types of terrorisms today. According to a survey doneRead MoreIt Is Absolutely Certain That The Current Political Climate1684 Words   |  7 Pagespeople. A substantial amount of this hatred and discrimination is toward Muslim Americans and is known as Islamophobia. Islamophobia has always been prevalent in the United States with reasoning ranging from colorism to the idea that the religion of Islam and Muslim people are just too â€Å"different† from what an American â€Å"should† be. Unfortunately, Islamophobia in the U.S. drastically increased after 9/11 and the discrimination and prejudice is still just as harmful if not more harmful than it was 16Read MoreChristianity and Islam Essay948 Words   |  4 PagesChristianity and Islam are the two largest religions in the world, founded upon the principal belief that there is one God who created the world. Nevertheless, both ideologies have their own accounts that have contradicted each other since their beginnings. As time changed these religious sects have undergone a numerous number of events that question their validity and have led to controversy in recent years. Unequivocally both sects differ in many significant fragments of their doctrinesRead MoreThe Positive and Negative Impact of the Portrayal of Religion1108 Words   |  4 PagesThe portrayal of religion has had both a negative and positive impact. When people hear about religion, they either cringe at the fact of following outdated rules and norms, or issues that deal with politics and the media. The two most popular religions, Islam and Christianity, must be analysed to identify what religion is. While further examining these closely, a finite argument can be made that religion is unfavourable for the modern society. Our society holds the key main ingredients to theRead MoreIslamic Misinterpretations and Suicide Attacks1160 Words   |  5 PagesIslam is not just a religion or system of theological thought, but it is the primary source for creating legal norms, guidelines, and demands in order to adhere and devote one’s life to Islam. Islamic doctrine delineates between acts of martyrdom and what the Western world describes as terrorism. Islamic jus in bello, or the laws of waging war, clearly outlines actions that can and cannot be justified according to Islam when engaged in war. Historical Islamic definitions of jihad in modern society

A Strange Man of Many Talents Essay Example For Students

A Strange Man of Many Talents Essay Cadyn AllenApril 1, 1999CP English IVMs. WadeA Strange Man of Many TalentsLewis Carroll by todays standards would be considered a weirdo. Alices Adventures in Wonderland was written by Charles Lutwidge Dodgson, also known as Lewis Carroll, who was a separated man who delighted in the consortship of little girls. Alices Adventures in Wonderland was influenced by Lewis Carrolls life. Lewis Carroll, one of 11 children, was born at Daresbury in Cheshire England. As a child, he lived in remote country places. After Daresbury his next home was Croft in Yorkshire and he depended very much on the company of his brothers and sisters, Lewis made up silly games and told silly stories for fun and entertainment. He was a successful scholar that took a distinguished degree at Christ Church and became a senior student in 1855. He contributed humorous poems and parodies to periodicals and for one of these, The Train, he used the pseudonym Carolus Ludovicus. Later he reversed it and retranslated it Lewis Carroll. Lewis was also a mathematician who published a formidable body of work. He was a very shy man with a stammer and always responded to children. He was immediately at ease with them and in their company his stammer left him. The Cambridge Guide to English Literature states that, he never married, but he probably had an unhappy love affair when he was young: The evidence is inconclusive (301). Carroll was uncomfortable around people of his own age but was comfortable around children especially little girls. Lewis was always fascinated with little girls; he liked to read to them, to make up stories for them, to draw them, and to photograph them sometimes in the nude. Richard Kelly in Lewis Carroll Revised Edition states Lewis Carroll said I confess I do not admire naked boys in pictures. They always seem to me need clothes: Whereas one hardly sees why the lovely fans of girls should ever be covered up (152). Among the children who became his friends were those of George MacDonald and the Dean of Christ Church, Henry George Liddell. The second Liddell child was a three year old girl named Alice. Six years later he told the Liddell children after a boating party the story of Alices adventures underground and he undertook to write it out for Alice. Lewis Carrolls life had a large influence on the story. He played a lot of games and told stories to pass the times with his brothers and sisters. Lewis didnt have many friends, The Cambridge Guide to English Literature states because of his intimate shyness, although he was subjected to a certain amount of bullying (901). Carroll also had a stammer and was deaf in one ear, and was left handed which also contributed to his low self confidence. According to Richard Kelly in Lewis Carroll Revised Edition In a letter to Mrs. Jones Chataway, Carroll goes a step beyond nightdresses in requesting to photograph her daughter Gertrude in the nude (9). As each child matured they were replaced by a child who shared the secret world of childhood with him. Carrolls understanding and love of children had been combined with the precision of a mathematician to produce two wonderful books that as the author himself stated do not teach anything at all (145). Alice was his favorite among all of the children. One could probably say that he had a fascination with her. The main character in Alices Adventures in Wonderland is of course Alice, a girl that follows a white rabbit down a hole. The White Rabbit also plays an important role. He is running late for a meeting with the Queen. The Caterpillar is a smoking smart alex who Alice comes upon. He is wise and provides her with knowledge in her nonsense surroundings. The Cheshire Cat is a character who talks nothing but nonsense to Alice, and sometimes his whole body is not seen. He also makes fun of the King and Queen towards the end of the story at the croquet ground. The Mad Hatter, Door Mouse, and March Hare engage Alice in a nonsense tea party. The Door Mouse is trying very hard to stay awake. The March Hare goes along with the Mad Hatter in all he does and says. The Queen of Hearts is an angry woman who replies to almost everything with off with their head (77). The King of Hearts just follows the Queen around and does what she says. This could be contributed to his life. He spent most of his t ime with little girls, playing games, telling stories, and photographing them. He may have made the Queen the dominating figure because of his fascination with young girls. .ued0075b45b39ed99b2a4a738e0365d4b , .ued0075b45b39ed99b2a4a738e0365d4b .postImageUrl , .ued0075b45b39ed99b2a4a738e0365d4b .centered-text-area { min-height: 80px; position: relative; } .ued0075b45b39ed99b2a4a738e0365d4b , .ued0075b45b39ed99b2a4a738e0365d4b:hover , .ued0075b45b39ed99b2a4a738e0365d4b:visited , .ued0075b45b39ed99b2a4a738e0365d4b:active { border:0!important; } .ued0075b45b39ed99b2a4a738e0365d4b .clearfix:after { content: ""; display: table; clear: both; } .ued0075b45b39ed99b2a4a738e0365d4b { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ued0075b45b39ed99b2a4a738e0365d4b:active , .ued0075b45b39ed99b2a4a738e0365d4b:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ued0075b45b39ed99b2a4a738e0365d4b .centered-text-area { width: 100%; position: relative ; } .ued0075b45b39ed99b2a4a738e0365d4b .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ued0075b45b39ed99b2a4a738e0365d4b .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ued0075b45b39ed99b2a4a738e0365d4b .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ued0075b45b39ed99b2a4a738e0365d4b:hover .ctaButton { background-color: #34495E!important; } .ued0075b45b39ed99b2a4a738e0365d4b .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ued0075b45b39ed99b2a4a738e0365d4b .ued0075b45b39ed99b2a4a738e0365d4b-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ued0075b45b39ed99b2a4a738e0365d4b:after { content: ""; display: block; clear: both; } READ: Motor Parts Corporation EssayThe story starts with Alice getting her lessons under a tree when she dozes off and is awakened by a White Rabbit. She follows the rabbit into a whole and falls (17-19). She looks through a door an the bottom and sees the loveliest garden in the world (20). Throughout the story she is trying to get to the garden. The garden is the Queens court which she comes to for a croquet game towards the end of the story (74). The story may relate to him maturing in his life. As a child he read in the family library which may be an insight to Alice receiving her lessons alone. The White Rabbit could represent young girls and how he fell in love with them w hich relates to Alice falling down the hole. After falling in love with them he thought they were the most beautiful beings in the world, so he spent his life in the company of them. His dream could have been for women to be in charge and that is where the Queen of Hearts character came from. Alices Adventures in Wonderland is full of meaningless dialogues. An example is a part from the tea party, have some wine, the March Hare said in an encouraging tone. Alice looked all round the table but there was nothing but tea (66). In an example from the Queens croquet game he wrote Alice thought she had never seen such a curious croquet-ground in her life: it was all ridges and furrows; the croquet balls were live hedgehogs, and the mallets live flamingoes (79). Carrolls use of math could have been present in him choosing cards for the Queens workers and soldiers. A remark from Alice says Who cares for you? said Alice (she had grown to her full size by this time). Youre nothing but a pack of cards!' (114). The story includes a lot of the elements of his life which makes it a interesting and entertaining story for children of all ages. Lewis Carrolls life influenced his book Alices Adventures in Wonderland. Lewis was an excellent mathematician, but at the same time he could be very silly. He was a little weird especially in his activities with young children. He is still remembered and many movies have been made about his story Alices Adventures in Wonderland. He was a man who entertained many children during his life and after his death. His stories will last throughout time. Works CitedCarroll, Lewis. Alices Adventures in Wonderland. New York: Penguin Group, 1960. Kelly, Richard. Lewis Carroll Revised Edition. Boston: Twayne Publishers, 1980. Lewis Carroll. The Cambridge Guide to English Literature, 1983.

The Inn on Cortes Island

The tourism industry in British Columbia has been growing rapidly over the past years thus making it quite possible for hotels within the hospitality industry such as Cortes In to enjoy more commercial success. As of the year 2000, the region had over 22 million visitors who raked in an amazing $ 10 million.Advertising We will write a custom assessment sample on The Inn on Cortes Island specifically for you for only $16.05 $11/page Learn More Additionally, the tourism mix of the district of British Columbia did not only come from locals but also from foreigners ensuring that demand is stable. Despite the fact that business opportunities did present themselves for those within the hospitality industry in Cortes Island, it apparently became difficult for those within the tourism industry especially inns such as The Inn on Cortes Island due to the threats on tourism industry that were brought by the 9-11-01 attack by terrorists that reduced tourist traffic. Issues of human resource availability and skill levels of those employees expected to serve within the industry also made it hard for the industry to flourish due to the perception jobs within that industry did not pay well. Additionally, the outbreak of SARS and the west Nile virus made it hard for the tourism industry to flourish. The Task environment within the Island was suitable and good for business considering that the industry raked in over $ 10billion annually. Vancouver was well known for its business expos and this had made British Columbia a respected destination in the tourism industry attracting millions of people especially during expos which brought the society together. The only form of political hostility arose from terrorism activities that followed 9-11 bombings. The availability of websites, DVD/CD technology available to customers meant that the customer experience was maximized. The task environment was thus highly favorable due to the fairly good political, economic and socio-economic culture that was good for tourists arriving from local and international destinations. The Hotel and hospitality industry within British Columbia was a free and fair industry in accordance with the principles of free market economy, meaning that just as Jonathan Armitage entered the industry since he had the capital, any other participant could to enter the industry. This fact made the threat of entry quite high within the market. Due to the fact that there were other many similar Inns and resorts in the region, some of which were in the high end and low end of the market this meant that consumers had a wider range from which they could choose from. Thus, making the business environment even more competitive.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Hollyhock retreat resort is one such resort that offered camping facilities which can serve as a substi tute for hotel rooms. Despite the unique ambience of the ICI, the presence of camping sites and Rustic dorm rooms have in some way increased the threat from substitute products because individuals who don’t opt to sleep in rooms may go to tents hoping to get close to nature. The product and service The Inn at Cortes Island is an establishment that targeted mainly middle income earners who paid somewhat average fees to enjoy their services (the average fee per room is $ 225 and $ 110 per cabin). These prices were found to be suitable for middle income earners who frequently toured the Inn and recommended it to others. The problem is that the price is too high for some target customers turning them away. The Inn had both rooms and cabin spaces facing the beach, Jacuzzi tubs, fireplaces, DVD/CD players for entertainment, and high quality linen in rooms, that were suitable for couples, tourists and even weeding events. Additionally, apart from offering sleep facilities the Inn al so provides local gourmets and exclusive food. The product design should also be differentiated for high end customers. The design of the room was quite cool because it was done by artists who ensured that earth tones were used to create an atmosphere of relaxation which was expected by the customers. In addition, the rooms and furniture ware fitted with high quality linen to ensure that the place looked good. The design of place has no weakness. The Inn used its website as part of their promotion tool and thus designed it properly. Additionally, the hotel depended upon word of mouth to promote its brand.ICI management also hired A media consultancy farm to create publicity for them occasionally. The current promotion efforts are not enough and should be more vigorous. Market segment The intended market of The inn Cortes Island was tourists and locals who especially fell under the middle class bracket of the economy who were searching for a unique spot that had the best ambience. Th e segmentation is good and highly attractive having no weakness. Other competitors within the Island were Hollyhock Retreat Resort and April Point, which provided high end services; also there were other many resorts and Inns in the Island which could provide services similar to ICI’s thus making competition stiffer. Because the Inn did not offer high end services it is bit of a disappointment for customers with high end needs.Advertising We will write a custom assessment sample on The Inn on Cortes Island specifically for you for only $16.05 $11/page Learn More The competitive advantage of ICI was the Inn had unique ambience and design, a good website and world-class cooks together with the availability of capital to expand the business. The Inn serves the affluent middle class who need to run away from the busy urban environment and go to the Island to watch and enjoy nature. Customers visiting this inn usually wish to have some peace and spend time with their loved ones. The technology The availability of a beautifully designed website has made it quite easier for the Inn to access its clients and serve them better. Also other technologies such as the availability of DVD/CD players for entertainment have ensured that guests who visit the place are well catered for in terms of entertainment. Management Jonathan is the sole shareholder and CEO the Inn. He decided to hire someone who would take the position of a general manager to ensure a smoother day to day running of the organization. ICI has its organizational structure divided into four main functional divisions, which include the front desk, housekeeping, maintenance and grounds, and food services each of this functional area is headed by an individual manager. At the beginning, the owner had decided to hire a mother and son team with the mother serving as the general manager while the son serving as the chief chef but the decision turned out to be a bad one the forci ng the owner to employ a more experienced and professional general manager, Edward Bourgogne. Upon his arrival the general manager put in place new systems and brought in a new chief chef Jackie Newcome, a move that saw improvement in the relationship and quality of work in the Kitchen. Investment-Pay Back Exit Plan The construction of the Inn was made possible by the help of loans and the forecasted Revenues are expected to assist the shareholder to repay the loans. The management forecast expects that approximately 70% occupancy rate of the Cabin throughout the year will be needed in repaying the loan. The bank current total loans have accumulated to $4.8 million, with the latest loan awarded to ICI being $1.8 million the current twelve-monthly principal and interest payments are expected to be around $38,700 per month, which will be spread across loan repayment schedule of 240 months. The business expects to make revenues of $2.2milion and this is expected to increase by 10% with in the following year although no profits are expected in first two years as the company is expected to start breaking even in the third year of its operations. This will ensure that the company repays its loans comfortably.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Tables Table 1. The Business Environment Opportunities Threats Political The resort was established after an approval was made by the local council, federal fisheries department and island trust The state supports tourism industry The September 11 incidence brought a decline of the number of tourists in British Columbia Economic The state puts tourism as a major source of the nations revenue totaling to about $10 billion from a total of 22.5 million overnight visitors Downturn in the economic position of the state reduces overall demand of services and products Societal The resort has established a reputation as being a family oriented resort Most residents residing in and around the result are frequent visitors The population present is small constraining the availability of staff People look at tourism sector with no good employment opportunities due to low pay Technological The resorts website provide quality and in-depth information to its c ustomers and aspiring visitors The media firm offers the resort an opportunity to avail information about the resort to the people for publicity purposes Not each person is conversant with new technologies Table 2. Industry Conditions Competitive Conditions High Neutral Low Threat of new entrants x Bargaining power of customers x Bargaining power of suppliers x Threat of substitutes x Intensity of competition x Key success factors Table 3. Financial Size-Up Strengths Weaknesses Profitability and Cash Flow: Has helped improve its dining room to fit in a world class menu It has also helped them estimate the expansion expenses needed Strains the relationship between the resort management and the banks Liquidity: Helpful for short term financial issues enabling the business meet its current obligation It can uncover the weaknesses in the financial position of the resort especially during bank scrutiny of the resort Stability : Indicates the strong interim profit performance of the resort The stability record may not be convincing to the banks due to poor timing for expansion plans Efficiency: Serves as standardized metrics to measure financial efficiency for investment opportunities Unexpected cash flow models may be used which will not much up predictions made Growth: the continuous interim performance of the Inn contributes to the need of wanting to undertake cabin expansion Constraints from financial sources hence intense scrutiny by the bank Table 4. Marketing Size-Up Strengths Weaknesses Market tactics Price Product Place Promotion The target market for the resort is the middle come earners meaning the place it quite affordable. It has a good reputation for food and beverage service. It’s situated along the richly stretched sandy beach with boldly well constructed rooms giving an earthling feeling that are featured with Jacuzzi tubs fire places dvd/c d players. In terms of product promotion, it has a media consultancy department that deals with publication for publicity purpose including a comprehensive website. Infatuation of the tourism industry leads to constant changes in the market especially in pricing Market analysis Segmentation Competition Competitive Advantage Customer Needs Its market segmentation targets the middle class hence affordable to many The resort is situated in a secluded area that is quite different from the urban environment It also enjoys an upscale world class menu for its clients Expansion plans will be an added advantage to the resorts competitors as it will attract more visitors The media consult department is a major advantage to the resort as it’s able to publicize to its target market. The poor cannot afford the resort facilities The product needs to be differentiated in market segmentation to provide high class customer services. Market strategy execution The strateg y was executed properly through positioning and segmentation giving ICI a good and definite market which it intended to serve. The management could have been more vigorous on implementing the strategy by launching more serious comprehensive campaigns. Table 5. Operations Size-Up Strengths Weaknesses Operations process Business operation are well managed hence the constant profit result Lack of organized and permanent staff Members Risk management issues The expansion plan is seen as A major project that will increase the number of visitors coming to the resort Its expansion plan is a risk taking step Legal issues Do not exist Do not exist Location issues Its strategic position creates a Good environment that is peaceful and fresh as compared to the city life Less staff for the resort due to low population size Use of technology Gives comprehensive information about the resort. Provides entertainment opportunity to the visitors Not each person is conversant with new technologies Table 6. Human Resource Size-Up Strengths Weaknesses Human Resource function Recruitment and Hiring Training and Development Compensation, Performance and Incentives Staff hiring and training was at first done quickly To retain staff members staff housing was a benefit for all staffs Employment of an individuals with decent leadership skills and with good interpersonal skills stabilizes staff relationship The rural location of the resort encounters low population for hiring staff members Most people discriminate the tourism sector because of its low payment Recruitment of employees is low due to small population size Leadership issues Organizational Structure Skills Development Teams and Teamwork Management Capabilities Its headed by a CEO who is the owner of the resort Besides the CEO, the resort has a general manager overseeing everyday operations including departmental managers Every staff membe r has to undergo training to develop their skills The resorts departments are divided into four each headed by a manger. The manager becomes the team leader of the department The resort was first run as a family â€Å"family team† which later became a problem Staff members do not stay on permanent basis Table 7. Technology Size-Up Strengths Weaknesses Technology concept and product Introducing DVDs/CDs was a good move to keep the visitors entertained just like in the urban areas. The concept of their comprehensive website provides quality information about the resort to those who visit it for any queries Not each person is conversant with new technologies Intellectual property issues Its competitive nature has increased the resorts ability to provide high value-added products and services at competitive price It Details company’s past experience to prove that the resort can execute on the opportunity It is not easy to put the company to b ank scrutiny Potential risk factors Expansion plans are promising to the growth of the business The expansion plans will have to surpass the internal challenges especially in the human resource department Table 8. Expansion decision Rationale and Risk Assessment Financial risk: Mitigated by: Financial planning, whereby the management laid out a good loan repayment schedule that would take close to 20 years to repay the loan easing stress on the shareholder. Market risk: Mitigated by: Developing a marketing mix that appeals tom customers and is up to date with competitors ensuring that ICI is more likely to succeed in the market Operations risk: Mitigated by: Hiring a good operations manager that is able to manage the employees and the heads of all, other department thus reducing conflict and enabling smooth flow of day to day activities. Construction risk: Mitigated by: By planning the entire construction process and assigning roles clearly to construction pe rsonnel in order ensure construction is according to schedule. Management risk: Mitigated by: Hiring qualified managers in all functional areas and hiring a professional operations manager to oversee management of the entire organization. This assessment on The Inn on Cortes Island was written and submitted by user Shiny Magpie to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.